Positioning ABM 3

​CONSTRUCT A PERCEPTUAL MAP

​HOW TO POSITION A PRODUCT

LEARNING GOALS

​DETERMINE THE ERRORS IN POSITIONING

​WRITE A POSITIONING STATEMENT

Open Ended

What is product positioning?

Multiple Choice

Positioning a product is part of a company's strategic planning process. The positioning of a product should match the price, promotion and place strategy.

• both are True

• both are False

• Statement 1 is true

• Statement 2 is true

Multiple Choice

Which of the following is a point of parity of Coke & Pepsi?

• taste

• target audience

• refreshment

• family happiness

Multiple Select

Two appropriate dimensions for a positioning map of the smartphone market would be

• colour

• product features

• brand

• price

Multiple Choice

Value proposition is defined as...

• A service provided to customers that explains how the product is the same as its competitors.

• The unique value that a product or service provides to its customers and how it is better than and different from those of competitors.

• The unique value that a product or service provides to its customers and how it is worse than those of its competitors.

• The unique value that customers see and how it is better than and different from those of the company's product line.

Multiple Choice

Which of the following is NOT a factor to consider in product positioning?

• Value proposition

• Evidence

• Quantity
• Target Audience

Multiple Choice

Fanciwork offers comfort & fashion everytime because it is made from breathable fabric. This statement lacks

• evidence

• target audience

• promise

• brand