English In Life - Level 2 - Lesson 23

Review business communication

• Vocabulary

• Grammar

• Speaking​

​UNIT 8 - LESSON 23

​BEYOND THE LIMITS - ENGLISH IN LIFE

​I. VOCABULARY

​

​1. Cross out the one word or phrase that is different from the other three.

Multiple Choice

1.

• a tablet

• a laptop

• headphones

• accounting

Multiple Choice

2.

• marketing

• sales

• pantry

• personnel

Multiple Choice

3.

• wellness

• adhesive tape

• reception

• locker

Multiple Choice

4.

• bossy

• motivating

• creative

• ambitious

Multiple Choice

5.

• higher

• more beautiful

• more powerful

• more cheaper

​2. number the opening sentences from a meeting in the correct order

a) Leo: Well, I think we should aim at sports enthusiasts, in all age groups.

b) Ozgur: I suggest the middle and lower income groups. We have a quality product and we want it to be a bit cheaper than our competitors.

c) Ozgur: Hmm, I'm not sure about that. Teenagers don't find this kind of design attractive.​

d) Ann: So let's start then. My first question is, what is our target market?

e) Ann: Fine. That makes our work easier. And what income group?

f) Leo: You're probably right. Let's target ​men and women in the age group 25 plus, then.

BEYOND THE LIMITS - ENGLISH IN LIFE

​1

​2. number the opening sentences from a meeting in the correct order

a) Leo: Well, I think we should aim at sports enthusiasts, in all age groups.

b) Ozgur: I suggest the middle and lower income groups. We have a quality product and we want it to be a bit cheaper than our competitors.

c) Ozgur: Hmm, I'm not sure about that. Teenagers don't find this kind of design attractive.​

d) Ann: So let's start then. My first question is, what is our target market?

e) Ann: Fine. That makes our work easier. And what income group?

f) Leo: You're probably right. Let's target ​men and women in the age group 25 plus, then.

BEYOND THE LIMITS - ENGLISH IN LIFE

​1

​2

​3

​4

​5

​6

​BEYOND THE LIMITS - ENGLISH IN LIFE

​II. grammar

​

​1. Complete the questions with a suitable WH question

Multiple Choice

............. are the cups?

• What

• Where

Multiple Choice

............. is the photocopier code?

• Where

• What

Multiple Choice

............... do I turn off the screen?

• How

• What

Multiple Choice

.............. is this drawer always locked?

• Why

• Who

Multiple Choice

.............. does the cafeteria open?

• Where

• When

Multiple Choice

............... do I ask for printer ink?

• Who

• Why

Multiple Choice

............... do you discuss at meeting?

• What

• When

​BEYOND THE LIMITS - ENGLISH IN LIFE

​2. Use comparative adjectives and correct form of verbs to make sentences

Fill in the Blanks

our market share/ increasing/ fast/ here/ in Korea.

Fill in the Blanks

the Hilton/ big/ the Palace.

Fill in the Blanks

our main competitor/ offer/ a cheap service/ we do.

Fill in the Blanks

the rate of unemployment/ be/ bad/ last year’s.

Fill in the Blanks

she/ be/ popular/ our manager.

Listen and choose the best response for each question you hear.​

https://drive.google.com/drive/folders/1Lx19bzMuqpadmnwV5Hko3FsnMa2bswgB?usp=sharing​

​BEYOND THE LIMITS - ENGLISH IN LIFE

​III. listening

​

Multiple Choice

1.

• Yes. you are right.

• Well, I think sales are better than for other products.

• In airport and railway station shops.

Multiple Choice

2.

• I think we should target single men and women in the upper income group.

• Central Europe is the main target.

• Well, consumer behavior is different here.

Multiple Choice

3.

• Not on TV or radio this time!

• We should advertise more.

• Let's start the campaign in August.

Multiple Choice

4.

• Our market share is very small.

• Yes. They are the market leader in that area.

• Well, the price isn't quite right.

Multiple Choice

5.

• Let's relaunch it under a different brand name.

• At the end of the summer holiday.

• I'm afraid I don't agree.

Multiple Choice

6.

• Yes. We should target middle-aged women.

• Yes. Let's do more market research next year.

• Sales always go down in winter.

​BEYOND THE LIMITS - ENGLISH IN LIFE

​IV. speaking

​

​Giving opinion:

- From my perspective

- From my point of view

- In my opinion,

- The way I see it 

​

​​a smartphone

​

​Agreement:

​-Exactly.

- Absolutely.

- That’s a good point.

- Yes, I agree.

​​a perfume

​

​Disagreement:

​- I’m sorry, but I don’t think I agree.

- I’m afraid I don’t agree.

- I’m not sure about that.

- You could be right, but...

​a super car

​Ask for opinions:

- How about you?

- How do you feel about that?

- Do you have any comments on that?

- Do you have any ideas about...?​

​​a chocolate bar

​

​Which medium is the best way to advertise these products. Choose from the list below.

Discuss your ideas with a partner by using comparative adjectives/ expressions about disagreeing/ agreeing/ giving opinions....

​Accepting suggestion:

- ​It sounds good.

- That sounds like a good idea.

- Thanks. It’s a good suggestion.

- I think you’re right.

​thank you!

​BEYOND THE LIMITS - ENGLISH IN LIFE