* Lesson 7

H323 L07 Recap Quiz

Some text here about the topic of discussion

Multiple Select

Which of the following are hotel distribution channels?

• Wholesaler

• Hotel Reception

• Online Travel Agent

• Newspaper Advertisement

Newspaper advertisement a marketing channel as you are not able to book through the newspaper. Instead it provides information on the channels you can use to make bookings.

H323 L07

​Why not Ads?

Multiple Choice

When hotels receive bookings from Online Travel Agencies (OTAs), a commission is payable. This operational cost is known as:

• A Mark-up

• A Discount

• An Appreciation Cost

• A Distribution Cost

Explanation

Distribution Costs

Commission to TAs are known as Distribution costs. It can be in the form of hotel collecting the charges from the guest and paying the TA or the TA collecting the payment upfront and paying the hotel the contracted rate for the stay

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Multiple Choice

Which of the following is not a benefit when making a purchase on the Internet?

• It gives consumers a personal touch

• It is available 24/7

• Consumers can shop for better deals

• It has a wider reach

Multiple Choice

Independent hotels gain the advantage of _________ when they engage Online Travel Agencies to sell their products and services

• offloading their unsold inventory

• reaching a wider audience

• selling their rooms at higher rates

• lowering distribution costs

Multiple Choice

Distribution channels are different ways to get potential customers to consider buying your products or services.

• TRUE

• FALSE

Marketing channels are means that how you get potential customers to consider buying your product or services. Distribution channels on the other hand, are means that how you get your products in front of (or into the hands of) potential buyers, when they are ready to buy

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​Distribution Channel