Persuasive Strategies

PERSUASIVE
STRATEGIES

And how they work!

WHAT IS A PERSUASIVE STRATEGY?

⦿ A technique the author uses to persuade you.

⦿ There are six strategies.

LOADED WORDS

⦿ Definition: adding extremely positive or

negative words aimed at the reader’s
emotions.

⦿ Example: Those dirty rotten liars in Congress

will never be on the people’s side!

Open Ended

Read the sentence and write the loaded words included...

Only lazy, inadequate parents allow their kids to have cell phones.

Open Ended

Read the sentence and write the loaded words included...

Protective, caring parents give their children cell phones to make sure they are safe.

Open Ended

Read the sentence and write the loaded words included...

Cats are snobby, selfish animals that think they rule over everyone.

Open Ended

Read the sentence and write the loaded words included...

Cats provide love, comfort, and companionship to humans who own them.

BANDWAGON

⦿ Definition: Using the phrase “everyone” or

“everybody” to make the reader think they
are being left out

⦿ Example: Everybody knows that Genghis

Grill is the best place for Mongolian
barbeque!

PEER PRESSURE

⦿ Definition: Targeting a specific group of

people instead of everyone.

⦿ Example: All 6th Graders will be at the

dance, so you’d better be there, too!

Multiple Choice

Everyone is coming to the Spring Festival at school!

• Bandwagon

• Peer Pressure

Multiple Choice

Boys will love the new Pop Warner Football League.

• Bandwagon

• Peer Pressure

Multiple Choice

If you are a preschooler, you had better show up to Tiny Tots Fun Zone.

• Bandwagon

• Peer Pressure

Multiple Choice

Dr. Pepper is everybody’s favorite soda!

• Bandwagon

• Peer Pressure

TESTIMONIAL

⦿ Definition: Another person recommends the

product or action.

⦿ Example: Dr. Denton, world-class dentist,

recommends that adults brush with Colgate
toothpaste.

Open Ended

Fill in the blank with a logical name of someone who would recommend each product idea.

Gatorade is the only drink recommended by famous athlete ____________

Open Ended

Fill in the blank with a logical name of someone who would recommend each product idea.

__________ says that music is the best way to decrease stress.

Open Ended

Fill in the blank with a logical name of someone who would recommend each product idea.

The only TV Show for ________________ is Survivor.

Open Ended

Fill in the blank with a logical name of someone who would recommend each product idea.

_______ says you will look great in will look great in the new Sketchers shoes!

TRANSFER

⦿ Definition: Identifying the reader’s feelings

about one thing and then transferring the
emotions to something else.

⦿ Example: Remember those care-free

feelings of summer vacation? You’ll feel that
again on a wonderful vacation to sunny
Florida!

PRACTICE

1. Girl Scout Cookies:


2. Homework:

Open Ended

Write an example using transfer to go with the topic:

Girl Scout Cookies:

Open Ended

Write an example using transfer to go with the topic:

Homework:

REPETITION

⦿ Definition: repeating the same word or

phrase over and over again

⦿ Example: Who can you trust? Bill Adams!

Who can you count on? Bill Adams! Who will
get the job done? Bill Adams! Who gets your
vote? Bill Adams!

Everyone is joining the Youth Sports Association.​	Repetition​
Daniel Radcliffe recommends the Hunger Games for people who like action.​	Transfer​
​All artists in the area will be left out if they don't attend Young Rembrandts.	Testimonial ​
Get home cooking like Mama used to make at the Golden Corral.​	Peer Pressure​
​50% off sale at JC Penny's on Sunday! Get 50% off from noon to midnight! 50% off!	Bandwagon​
​The beautiful, pristine, fresh forests of California will take your breath away.	Loaded Words ​