Pop Art

The impact of art on culture

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Pop Art

Pop Art

​Today we will be...

• Participating in an interactive presentation

• Discussing Pop Art

• Completing an exit ticket

​Key Terms:

Contrast, Pop Art, Pop Culture, Consumerism

​Learning Objective:

Relate the influences of Pop Art to its impact

on society

Standards: 11E:9-12:1

Open Ended

What do you know about Pop Art?

​Pop Art

​1955-1970

Pop art is an art movement that emerged in the United Kingdom and the United States during the mid-to-late1950s. The movement presented a challenge to the traditions of fine art by including imagery from popular culture, such as advertising, comic books, and mundane mass-produced objects. Pop Art celebrates and criticizes consumer culture.

Consumerism: People buy goods on a mass scale from producers

Popular Culture: "the culture of the people"

​The Artists

Open Ended

What principles of design or elements of art do you notice in Pop Art?

​The Elements of Pop Art

​Repetition:

In Pop Art, the repetition of an object or person represents mass production and the prevalence of images.

High Contrast:

The high contrast of Pop Art mimics the images in pop culture magazines and advertisements.

Bold Colors:

Bright bold colors make pop art distinct.

Match

Match the following

Chanel

McDondalds

Nike

Facebook

Adidas

• Chanel

• McDondalds

• Nike

• Facebook

• Adidas

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​Coca-Cola and Campbells

• Brands seek to create images that the consumer will automatically associate with their product

• Brands also try to associate emotions, lifestyles, stories, and more with their brands

• Because of this brands can become a symbol of culture or social status

Open Ended

What do you associate this brand with?

​Advertising & Identity

​We are now so accustomed to being addressed by advertisements that we scarcely notice their total impact.

Publicity is closely related to certain ideas about freedom: freedom of choice for the purchaser: freedom of enterprise for the manufacturer.

The purpose of publicity is often to make the viewer slightly dissatisfied with their present way of life. Not with the way of society, but with thier own life within it. It suggests that if you buy what the ad is offering, your life will become better. It offers you an improved alternative to what you are.

It proposes to each of us that we transform ourselves, or our lives, by buying something more. This more, it proposes, will make us in some way richer - even though we will be poorer by having spent our money. Advertisements can be harmful because they Impose a false standard of what is and what is not desirable.

​Marilyn

​Warhol’s depictions of celebrities explored the relationships between consumer society, fashion, fame, sensationalism and death. It is also said that through his distinctive style of work, Warhol referred to a society in which individuals were seen as mere products rather than human beings.

Themes: Consumer Culture, Celebrity, Fashion, Death, Identity

The Impact of Pop Art on Society

Pop Art's influence on Society

• ​ Pop Art became a part of pop culture as artworks appeared in magazines, fashion, album covers, and advertisements.

• Pop artists challenged people to consider their relationships to and the influences of pop culture.

• Pop Art seeks to connect all people by using images of pop culture

Open Ended

What other ways can art impact society?

​Context for Pop Art (Art History & Advertisement)

​​Long before there were advertisements, European oil paintings from the 1400s to the late 1800s depicted objects that represented social and cultural status.

Oil painting, before it was anything else, was a celebration of private property. As an art-form it derived from the principle that you are what you have.

Both media (oil painting / advertisements) use similar, highly tactile means to play upon the viewer's sense of acquiring the real thing which the image shows. In both cases the viewers' feeling that they can almost touch what is in the image reminds them how they might or do possess the real thing.

​One way these oil paintings impacted society is through their influence on advertisements.

​There are also comparisons to make between the portrait art of European oil paintings, advertisements, and pop art.

"Mrs. Siddons as seen by Gainsborough is not glamorous, because she is not presented as enviable. She may be seen as wealthy, beautiful, talented, or lucky. But her qualities are her own and have been recognized as such. What she is does not entirely depend upon others wanting to be like her. She is not purely the creature of others' envy - which is how, for example, Andy Warhol presents Marilyn Monroe."

​European Oil Paintings vs. Advertisements

• Did NOT want to sell the viewer anything

• The intended audience is the wealth elite

• Do want to sell the viewer something

• The intended audience is everyday people

• ​Both celebrate and depict the ownership of goods

​The questions of Pop Art

​Pop art is important because it elevates images of popular culture to high art. This makes high art more accessible to everyday people and encourages viewers to consider pop culture images more thoughtfully and critically.

Pop Art food for thought:
What role do brands/advertisements have in your life?
When is advertising harmful?
Who does it harm?
Who does it benefit?