Life of Luxury

Life of luxury

- Business Partner B1+ UNIT 2.1

Do you recognize these brands?
What do they all have in common?

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​wHAT DO YOU SEE?

Discuss these questions.

1 What kinds of products do you associate with luxury brands?

2 Have you ever bought anything from a luxury brand? What was it?

3 Some people think that spending large amounts of money on luxury brands is crazy. Do you agree? Why / Why not?

Why does it change?
Why is it so important?

Use ​phrases from the Presentation Skill chart.

Do you agree with this graph?

Vocabulary: Marketing and brands

​bad history

base of clients

brands

cautious approach

core business

devalued

fast growth

further afield

stretching

ultra-luxury

venture into

​Vocabulary: Marketing and brands

​awareness

brand stretching

customer engagement

image

interactive marketing

logo

loyalty

product placement

logo

Product placement

Brand stretching

customer engagement

Interactive marketing

loyalty

What is the most important aspect
of crating a brand?