Life of Luxury

Life of luxury

- Business Partner B1+ UNIT 2.1

Do you recognize these brands?
What do they all have in common?

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​wHAT DO YOU SEE?

Discuss these questions.

1 What kinds of products do you associate with luxury brands?

2 Have you ever bought anything from a luxury brand? What was it?

3 Some people think that spending large amounts of money on luxury brands is crazy. Do you agree? Why / Why not?

Why does it change?
Why is it so important?

Use ​phrases from the Presentation Skill chart.

Do you agree with this graph?

Vocabulary: Marketing and brands

​bad history

base of clients

brands

cautious approach

core business

devalued

fast growth

further afield

stretching

ultra-luxury

venture into

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So what's the best way to extend a luxury brand? …. the brand.

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One company that has taken a(n)

to expansion is Bulgari.

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To pave the way for growth we needed to speak to a broader and aspirational

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After fragrances, the company began to look

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And this idea of doing a very small collection of hotels came about.

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Experts agree that care and control are vital when moving beyond the

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There's a lot of bad history about brand extensions.

If you overdo it, your brand is

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I think the

which are most careful have the longest future.

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This slow and steady process is not for everyone, particularly for businesses looking for

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'OK, let's

this business, and what are we gonna do? Let's copy the competitors'.

​Vocabulary: Marketing and brands

​awareness

brand stretching

customer engagement

image

interactive marketing

logo

loyalty

product placement

logo

Product placement

Brand stretching

customer engagement

Interactive marketing

loyalty

What is the most important aspect
of crating a brand?