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Suci Wulandari M, S.S

English Grade IX

TUJUAN PEMBELAJARAN

Mengidentifikasi fungsi sosial, struktur
teks dan unsur kebahasaan dari teks iklan
Membandingkan fungsi sosial dan
struktur teks dari teks iklan
Menangkap makna secara kontekstual teks
iklan

DEFINITION

An Advertisement is a notice, audio,
video, picture, and/or set of words

used to inform people about job

vacancies, or to persuade people to
buy a product or use a service or to

attend an event

To advertise a product, service or
event
To persuade people to buy a
product, to use a service, to attend
an event advertised
To convince people to buy, to use
or to attend things advertised

SOCIAL FUNCTION

Persuasive (membujuk/meyakinkan)
Imperative (menyuruh/mengajak)
Informatif (memberitahu/menginformasikan)
Grammatical features are sometimes ignored

LAnguage feature

General STructure

The head line
The Sub-headline
Picture (amplification)
Benefit (proof of the claim)
Call-to-action

The head line : a line of words in LARGE letters as the
title of an advertisement or the main point in an
advertisement
The Sub-headline : written in smaller letters, gives
more detail about product or services, can be long

elements

Picture (amplification) : any illustration to attract
readers
Benefit (proof of the claim) : Things which the
customer can get from a product or service
Call-to-action : an action that the customer should do
or a contact number to call if they are interested with
the offer in an advertisement

ANALYze THIS!

Call-to-action

Picture

Benefit

The Head line

The Sub-Head line

TYPES of ADS

JOB VACANCY

information about goods

information about services

information about jobs

GOOD

SERVICE

EVENT
information about event

ClaSSIFIED ADVERTISEMENT

Advertisement that we can
find in a newspaper.
Short/brief and simple,
just a text, no pictures

POP UP ADS

Exercise

Analisa lah 2 iklan berikut ini ! (Lihat contoh Analyze This!)
Tuliskan elemen yang terdapat dlm iklan tersebut.

The Heading :
Speak English
Smartly with Focus
English!

1.

1
2

THANKS FOR
WATCHING !

Multiple Choice

what does Ha long Bay offer t attract the visitors?

• Thousand of limestone island

• the interior scenic cruise

• thousand of coral reef

• pricey local handicraft

• cooking class at a cave

Multiple Choice

the word "capacity" is similar in meaning to....

• size

• inability

• qualification

• limitation

• incompetence

Multiple Choice

FastDisk products cannot be used in?

• Laptops

• cameras

• smartphones

• mobile phones

• air conditioners

Multiple Choice

what is the best way to view coral reefs?

• on the limestone island

• on a speed boat

• through a cave

• on the cruise

• on a kayak

Multiple Choice

how much should you pay to stay for two nights in a deluxe room?

• $ 85

• $ 100

• $135

• $170

• $ 185

Multiple Choice

what is the advertisement about?

• airplane tickets

• seats for summer

• summer trip programmes

• summer holiday packages

• free airport tax and baggage

Multiple Choice

the purpose of the text is?

• to announce a new hotel

• to describe how to book the hotel

• to describe the best hotel in the city

• to describe the facilities of the hotel

• to persuade the reader to visit the hotel

Multiple Choice

how long will be the event last?

• 2 days

• 3 days

• 4 days

• 5 days

• 6 days

Multiple Choice

what does the advertisement offer

?

• low price trips with free taxes and charges

• enjoy summer in Nagoya

• direct flight to Nagoya

• trip on 20 June 2016

• fly with no baggage

Multiple Choice

the text tells us about a/an ....

• a special trucks

• a jogging event

• a food festival

• a truck exhibition

• a car free day event