IDS B1 4.4

​Do you recognize this brand?

Is it local or global?

​Listen to a report about the creation of the global brand, Havaianas. Which ideas are mentioned?

1 origins of the brand

2 the advertising plan

3 international growth

4 problems in the business

5 how Havaianas are made

​Listen to the report again.

Choose the correct words to make true sentences.

1 Everybody / Only some people in Brazil wore Havaianas in the 1960s.

2 The company only sells flip-flops / sells other items.

3 Havaianas became a luxury item in / outside of Brazil.

4 The price of a pair of Havaianas in Brazil is much less / much more than in international markets.

5 The international success of this product is due to the product itself / its marketing.

Havaianas were originally workers' shoes and are now a global fashion item. What other companies can you think of that started local and went global? Share their stories.

​because (of): due to, thanks to, as

so: consequently, as a result

​Think of an example from your community. Consider the following questions:

1 Which stores have appeared and which have disappeared?

2 What are some reasons for the success of the new stores?

3 How do the new stores affect local employment and local traditions?

4 Is it, generally speaking, a change for the better or for the worse?

​Write your response to the post using your community as an example. Write about 120 words. Use expressions for reasons and consequences.