Week 10 - Textual Analysis + Module Summary

Week 10 Quiz

​Textual Analysis

Multiple Choice

In the context of qualitative research, what is a text?

• The subject of study for a research project

• Anything that conveys a set of meanings

• Written words invented by human for social communication

• A written or printed work, regarded in terms of its content rather than its physical form

• The word or words that describe a phenomenon

Multiple Select

What are some example of written text?

(Tick all that apply)

• The Straits Times newspaper

• A Promised Land by Barack Obama

• Ben & Jerry Facebook ad

• YouTube comments section

Multiple Choice

What are the steps to understand a piece written text?

A) Understand its Connotation

B) Contextualize the Text

C) Deconstruct its Framing to understand Denotation

D) Perform Coding of the Text

• A, C, B

• B, D, A

• B, C, D

• A, C, B

• B, C, A

Fill in the Blanks

Name 1 of the 6 form of Contextualization:

1. The __________ Form

2. The ____________ Context

3. The ________ Context

4. The __________ Context

5. The _________ Context

6. The ______-_______ Context

Multiple Choice

An ad agency was criticized for using black as the primary color for a Chinese / Lunar New Year ad. This is an example of...?

• Temporal context

• Political context

• Social-culture context

• Structural form

• None of the above

Multiple Choice

What is the denotation and connotation of the image here?

• D: The animal sloth

  C: Tired, lazy, slow

• D: Fast, hardworking, refreshed

  C: Tired, lazy, slow

• D: Tired, lazy, slow

  C: The animal sloth

• D: The animal sloth

  C: A photo of the sloth

• D: Anything that is not a sloth

  C: The animal sloth

Multiple Choice

Depending on how a news report is written, it can have either a positive connotation or a negative connotation.

True or false?

• True

• False

Multiple Choice

Which of the following best define Rhetoric Criticism?

• The ability to judge, make a decision, or form an opinion objectively, authoritatively, and wisely, especially in matters affecting action; good sense and discretion.

• Any methods of studying texts for the purpose of reconstructing them, evaluating their authenticity, analyzing their content or style, etc.

• The strategies employed to make a particular claim and persuade the audience to accept the claim.

• Used for, belonging to, or concerned with mere style or effect, rather than truth, substance, or meaning.

Multiple Select

What are the dimensions we should apply when conducting Rhetoric Criticism?

(Tick all that apply)

• Ethos

• Pathos

• Largos

• Logos

• Theos

Multiple Choice

This ad from the website Giving.sg is an example of using...?

• Cattos

• Logos

• Ethos

• Pathos

• Donatios

​Bonus Questions~

Multiple Choice

In the context of qualitative research, what are signs?

• A fundamental linguistic unit that designates an object or relation or has a purely syntactic function.

• An object, quality, or event whose presence or occurrence indicates the probable presence or occurrence of something else.

• Something that the universe wants you to know.

• Signs refer to or stand for something.

Multiple Select

Which of the following are examples of sign?

(Tick all that apply)

• Signifier - Green light on Traffic light

  Signified - Go, allowed to move

• Signifier - Coffee cup gifted from a friend

  Signified - Friendship between you and the person

• Signifier - The 'M' McDonald Logo

  Signified - The fast food restaurant McDonald's

• Signifier - A person coughing, sneezing, and have an higher than average temperature

  Signified - The person is unwell, ill

Multiple Choice

"It is a description of human social action that describes not just physical behaviors, but their context as interpreted by the actors as well, so that it can be better understood by an outsider."

This is the definition for....

• Connotation

• Decoding

• Thick description

• Signs

• Coding

Multiple Select

What should you observe when doing fieldwork?

(Check all that apply)

• Any potential exit

• Actor(s), their actions, and their goal(s)

• Event(s)

• Setting and overall mood

• Physical object(s)

Multiple Choice

Clement 's fieldnote has this sentence:

"There is a man, likely in his mid-30s, sitting on the bench".

What is the issue in this sentence in relation to field notes?

• It is writing about how the research interpret the scene instead of describing it.

• It is reporting instead of describing, thus lacking detail.

• It was written in a passive voice.

• There are no issues.

Multiple Choice

Learning from the interview structure taught in this course, how many segments are there in a semi-structured interview?

• 1

• 2

• 3

• 4

• 5