Public Communication

Tahapan Tahapan
dalam Pelaksanaan
Komunikasi Publik

21 Maret 2023
Zaenab, M.Si

Identify large problem
areas with the eagle view
approach so that this macro
stage is useful for knowing
the outcome of our work.

The Society

Government Public

Communication

Komunikasi publik pemerintahan merujuk pada
mekanisme dan praktik komunikasi dalam sebuah
institusi pemerintah dan bagaimana komunikasi
tersebut dijalankan berdasarkan standar standar
operasional, profesional dan etikal.

Don't forget to highlight
how we see a problem,
because our personal
method will be a plus point.

The Environment

Identify as many of these
problems as possible but
still have a relationship to
each of these problems so
that the work will be more
focused on one topic.

The Climate
OECD (2021), OECD Report on Public Communication: The Global Context

and the Way Forward, OECD Publishing, Paris,

https://doi.org/10.1787/22f8031c-en

Artificial Intelligence

Describe one by one the products
we have in detail and effectively.
The more products / services
we have, it can show the level of
our exploration towards solving
community and market problems.

Operational

Standard

Professional

Standard

Ethical
Standard

Persentasi Pemasaran
Persentasi Memotivasi
Persentasi Penerimaan Karyawan
Pendekatan Tim

Komunikasi Top Down
Komunikasi Buttom Up
Komunikasi Horizontal

Melakukan berbagai Persentasi
Menyampaikan Laporan
Rapat Rapat Umum

Tahapan-tahapan
Komunikasi
Publik

Persiapan

Pelaksanaan

Evaluasi

Identify large problem
areas with the eagle view
approach so that this macro
stage is useful for knowing
the outcome of our work.

The Society

Tahapan Persiapan

Jabatan
Jenis Kelamin
Rentang Usia
Agama/Kepercayaan

Memberikan Informasi
Mempersuasi
Menjalin hubungan
Menghibur

1.Melakukan Audience Research

2. Menyiapkan Materi/ topik sesuai
dengan khalayak yang sudah
ditentukan

3. Menentukan Tujuan Komunikasi
Publik

Don't forget to highlight
how we see a problem,
because our personal
method will be a plus point.

The Climate

Poll

Hal apa yang perlu ditentukan dalam intenal Audience Research

• Jabatan

  Pangkat

  Agama

  Gender

• Jabatan

  Jenis Kelamin

  usia

• Pangkat

  gender

  tingkat pendidikan

• Jenis Kelamin

  Usia

  Hpbby