P3A Spiral of Silence CR Vocabulary

SPIRAL OF SILENCE

AND MASS MEDIA

CR

Multiple Choice

Mass communication is transmitting and disseminating messages through a medium to a large audience.

disseminate means to _____

• spread

• broadcast

• impede

• adopt

Multiple Choice

Advertising is a form of mass communication which aims to _____ masses to adopt goods, services or ideas.

• sponsor

• broadcast

• persuade

• disseminate

Multiple Choice

Fact checking and _____ of news reports is important for journalists. They have to check the credibility and reliability of their sources.

• persuasiveness

• prevalence

• broadcast

• verification

Multiple Choice

Media _______ such as newspapers, TV channels and radio stations are referred to as traditional media.

• credibility

• reliance

• outlets

• transmissions

Multiple Choice

Mass media outlets are highly influential in setting the _____ and shaping public opinion.

• agenda

• broadcast

• medium

• persuasion

Multiple Choice

Mass media usually relays the majority opinion.

relay means to _____

• deliver

• conflict

• prevail

• verify

Multiple Choice

______ ______ refers to all media content on a piece of information or news.

• mass communication

• mass media

• media coverage

• citizen journalism

Multiple Choice

Opinions and values of the majority in society usually receives more media coverage, and thus, seem to _______.

• foster

• evade

• prevail

• conflict

Multiple Choice

We, as individuals, tend to marginalize minority opinions. Likewise, mass media avoid giving coverage to deviant opinions.

deviant means _____

• customary

• inadequate

• instrumental

• untypical

Multiple Select

In non-democratic societies, if an individual _______ an opinion that is contradictory to the prevailing opinion, s/he will face isolation.

[CHOOSE TWO]

• condemns

• detects

• expresses

• voices

Multiple Choice

Fear of isolation from the group prompts people to adopt or support majority opinion and values.

prompt sb. means ____

• trigger and cause

• scare and intimidate

• prevent and halt

• impede and hinder