Apple Magic Sauce Data Analysis and Responses

Apple Magic Sauce Results

Apple Magic Sauce Results

Directions

In this task, you will begin by quickly reviewing the sample Apple Magic Sauce results, gaining an overview of the data. You will then engage in a two-part quick write by responding to a question from Set A and another question from Set B. Finally; the class will participate in a group discussion to collectively explore the concept of "likes" as both a social function and a data collector, while optionally incorporating questions from Set C for a more profound analysis.

Home

Open in new tab

Copy link

Rubric

Explain and Describe Rubric

Read through the rubric to guide your paragraph writing.

Open Ended

Choose 1 of the questions below to respond to in a grammatically correct paragraph. Use the language function tool of explain and describe to support your writing. Be ready to share your response with the class.

• A. Who might be various audiences for the Apply Magic Sauce Web site? What types of audiences might benefit from knowing what adults' values or fears are? What kinds of audiences might benefit from knowing this technology exists?

• B. What did you notice about the sample psychographic results? Did anything surprise you?

Rubric

Proposition and Support Rubric

Read through the rubric to guide your paragraph writing.

Open Ended

Choose 1 of the questions below to respond to in a grammatically correct paragraph. Use the language function tool of proposi to support your writing. Be ready to share your response with the class.

• A. Which do you imagine gives someone more persuasive leverage: basic demographic data (the means to target a group based on skin color, age, and income) or psychological data (the means to target an individual based on their values, fears, and group associations)? Why do you say so?

• B. In January 2017, Vice News reported that Cambridge researchers were studying the effectiveness of their personality profiles. Their early findings suggested that using personality rather than demography to target audiences, Facebook posts could attract up to 63 percent more clicks.** When people use social media platforms, what can entice them to click a new link? How might knowing somebody’s temperament, values, or politics help online authors to write a tempting clickbait title?

Open Ended

Choose 1 of the questions below to respond to in a grammatically correct paragraph. Use the language function tool of proposition and support to support your writing. Be ready to share your response with the class.

• A. Some social media companies are experimenting with removing “likes” from social media posts. What are the benefits and drawbacks of allowing users to interact with posts in this way? Should “likes” be removed from all platforms? 

• B. Besides tracking “likes, " how else do companies collect data about their users? Would removing “like” buttons disrupt the company’s ability to gather psychographic data about users? How else can media providers infer what users like?