Lesson Live Streaming

PEMANFAATAN FITUR LIVE STREAMING MEDIA SOSIAL &
E-COMMERCE SEBAGAI STRATEGI PEMASARAN DALAM BISNIS

Dwi Riana S.E.,M.A.B

PENGGUNA INTERNET DI
INDONESIA
(2018-2022)

Sumber : (KataData.co.id, 2022)

204,7jt

Jumlah pengguna Internet di Indonesia hingga

Januari 2022

54,25%

Pengguna Internet di Indonesia naik signifikan dalam 5

Tahun Terakhir (2018-2022)

PRODUCT

PRICE

PLACE

PROMOTION

Produk apa
yang ingin dijual

Penentuan Harga
sangat penting dan
krusial. Hal ini harus
dipikirkan dengan
matang dan
ditentukan
berdasarkan
obeservasi pasar

Tempat dimana
kita melakukan
bisnis

Cara
memesarkan
produk. Baik
offline dan
online.

STRATEGI MARKETING

4P

Anda Tidak Bisa Menjual

Produk Anda ke Semua Orang

!

Tentukan STP Bisnis Anda !

Jumlah Penduduk di Sumatera Selatan (2019-2021)

Social media is the most effective form of marketing that has been

discovered to date. With the aid of Social Media Marketing,

businesses have outreached marketing limitations and discovered

immense profits from online leads.

It's not just a marketing tool.

Social Media
is Critical

Social Media Marketing

Awareness

Awareness is a state of knowing and being informed of

something. Being informed about the problems of

global warming is an example of having an awareness

of the problems.

Brand Loyalty

Customer perceived value, brand trust, customer

satisfaction, repeat purchase behavior, and

commitment are found to be the key influencing

factors of brand loyalty.

A community is all the people living in an area or a

group or groups of people who share common

interests.

Community

Building your brand identity

Brand voice

Brand identity is the visible elements of a brand, such as color, design, and logo, that
identify and distinguish the brand in consumers' minds.

Platform's purpose

Brand identity is the visible elements of a brand, such as color, design, and logo, that
identify and distinguish the brand in consumers' minds.

Social media ecosystem

Brand identity is the visible elements of a brand, such as color, design, and logo, that
identify and distinguish the brand in consumers' minds.

0-10
20%

11-20
20%

21-30
20%

31-40
20%

>40 tahun

20%

WHO WE MARKET TO ON SOCIAL MEDIA

Wanita

60%

Pria
40%

1jt-
2jt
25%

2jt-
5jt
25%

5jt-10jt

25%

>10jt
25%

By
Age

By Gender

By Income

Multiple Choice

Yang bukan bagian dari STP adalah

• Segmengtation

• Targeting

• Diskon

• Positioning

Facebook

Tiktok

Instagram

Make your account !

HOW TO SELL YOUR PRODUCT?

PEMANFAATAN LIVE STREAMING

DI MEDIA SOSIAL

LIVESTREAMING

USE THIS APPLICATION FOR GRAB YOUR CUSTOMER

Multiple Choice

Berikut ini aplikasi yang mendukung untuk live streaming kecuali

• Facebook

• Instagram

• Tiktok

• Linkedin

INSTAGRAM
SHOPEE LIVE
SHOPEE LIVE

Menjual produk pertanian dan

mengedukasi cara berkebun

Menjual Cabe melalui live

streaming

Menjual Bawang melalui Live

Streaming Shopee Live

P E M A N F A A T A N M E D I A S O S I A L & E - C O M M E R C E