Marketing Lesson 3 Quiz

Multiple Choice

In a SWOT analysis, what is the company's ability to do a job well?

• Weakness

• Strength

• Threat

• Opportunity

Multiple Choice

What are the activities a company does not do well?

• Weakness

• Opportunity

• Strengths

• Threats

Multiple Choice

Which of the following would be a weakness for a company?

• Inferior competitors

• Unskilled workforce

• Efficient management

• A major market

Multiple Choice

What would the SWOT analysis call a competitor?

• Weakness

• Opportunities

• Strengths

• Threats

Multiple Choice

You sell ice cream. Every week, thousands of people gather to watch a major sports event at a stadium. This would be a:

• Strength

• Weakness

• Opportunity

• Threat

Multiple Choice

What does an internal analysis of a company examine?

• Efficiency of suppliers

• Buying habits of various consumers

• Percantage of total sales

• Parts of business operations.

Multiple Choice

A shoe company studies how well people like a line of running shoes. This is a part of which of the following activities?

• External business analysis

• Internal company analysis

• Competitive anlaysis

• Customer analysis

Multiple Choice

How does a company determine its competitive positioning?

• Through customer analysis

• By determining market share

• By using the marketing mix

• through external analysis

Multiple Choice

Which of the following is most likely to face indirect competition from a department store?

• Happy's fuel city

• Delicious taco stand

• Terry's Toyota dealership

• Lara's dress shoppe

Multiple Choice

Where do you find the goals, objectives, and strategies of a company?

• Competitive positioning

• Internal analysis

• Marketing Mix

• Marketing Plan

Multiple Choice

Your ice cream store expects to sell 200 gallons of ice cream each week. What is this called?

• Your objective

• Your anaysis

• Your marketing mix

• Your taret audience