​Ethos, Pathos, and Logos

​Ethos, Pathos, and Logos

Ethos: an appeal that attempts to establish the author’s credibility and remind the audience of shared values and beliefs

Example: A text written to encourage support for the protection of the Florida panther features an interview with a renowned biologist who is an expert on endangered species.

Pathos: an appeal that evokes emotion, such as feelings of anger or sadness

Example: A text includes the use of vivid, emotive language, intended to incite intense feeling in a reader regarding the destruction of the Florida panther’s natural habitat.

Logos: an appeal that uses logic, supported by evidence, facts, or statistics

Example: A text incorporates sound reasoning supported by the citation of relevant statistics in order to attract monetary support for legislation proposed to protect endangered species.

Open Ended

Ethos Definition: an appeal that attempts to establish the author’s credibility and remind the audience of shared values and beliefs

Ethos Example: A text written to encourage support for the protection of the Florida panther features an interview with a renowned biologist

who is an expert on endangered species.

How is the pictured advertisement an example of ethos?