Ad lesson

Multiple Choice

Technology impacts society in 4 ways. Which one doesn't belong?

• Environmental

• Political

• Economic

• Social

• Emotional

Multiple Choice

Economic impact:

• • those that have a positive

  or negative effect on the natural environment.

• those that have a financial impact  on our society.

• • how an invention or innovation  improves or changes the way in

  which we live and work.

• •  how an invention or innovation  influences political decisions and policies  such as laws and regulations.

Multiple Choice

Social impact:

• • those that have a positive

  or negative effect on the natural environment.

• those that have a financial impact  on our society.

• • how an invention or innovation  improves or changes the way in

  which we live and work.

• •  how an invention or innovation  influences political decisions and policies  such as laws and regulations.

Multiple Choice

Environmental impact:

• • those that have a positive

  or negative effect on the natural environment.

• those that have a financial impact  on our society.

• • how an invention or innovation  improves or changes the way in

  which we live and work.

• •  how an invention or innovation  influences political decisions and policies  such as laws and regulations.

Multiple Choice

Political impact:

• • those that have a positive

  or negative effect on the natural environment.

• those that have a financial impact  on our society.

• • how an invention or innovation  improves or changes the way in

  which we live and work.

• •  how an invention or innovation  influences political decisions and policies  such as laws and regulations.

Trade offs

• All technologies have both positive and negative effects other than those that were  originally anticipated during the design phase.

• Trade-offs are when a designer must make a  choice between a positive and negative  impact for a product.

Multiple Choice

In advertising, which is not important?

• Strategy

• Creativity

• Execution

• Money