Corporate Communication

Course: Image and Reputation Management
Effective Period: September 2023

Corporate Communication

Session 7-8

•
Defining Corporate Communication

The Organization of Corporate Communication

•
Corporate Communication Model

•
Corporate Communication Mix

•
Corporate Communication Strategy

•
Ethics and Communication

Today’s Outline

Match

Cocokkan Key Concept berikut dengan Key Question-nya

• Corporate Image

• Corporate Identity

• Corporate Branding

• Corporate Communication

• Corporate Reputation

Bagaimana persepsi tentang perusahaan

Atribut apa yang membedakan

Apa yang dijanjikan perusahaan

Dg siapa, bgmn perusahaan berkomunikasi

Persepsi ttg perusahaan waktu ke waktu

• Bagaimana persepsi tentang perusahaan

• Atribut apa yang membedakan

• Apa yang dijanjikan perusahaan

• Dg siapa, bgmn perusahaan berkomunikasi

• Persepsi ttg perusahaan waktu ke waktu

Overview

Multiple Choice

Corporate Communication merupakan sebuah manajemen fungsi koordinasi yang efektif meliputi komunikasi eksternal dengan tujuan membangun dan mempertahankan reputasi

Pernyataan diatas.....

• BENAR

• SALAH

•Corporate communication is a management
function that offers a framework for the effective
coordination of all internal and external
communication with the overall purpose of
establishing and maintaining favourable
reputations with stakeholder groups upon which
the organization is dependent.

Defining Corporate

Communication

•Key Concepts in Corporate Communication:

Defining Corporate

Communication

Corcomm

Mission

Vision

Objectives

Strategies

Identity

Image

Corcomm

Reputa

tion

Internal
Stakehol

der

Market

Communi

cation

Integra

tion

Eksternal
Stakehol

der

The Organization of Corporate

Communication

Hotspot

Pilih area yang dimaksud dengan Corporate Communication

The Organization of Corporate

Communication

Open Ended

Berdasarkan video yang sudah kalian tonton, sebutkan area kerja Corporate Communication!

The Organization of Corporate

Communication

The Organization of Corporate

Communication

Multiple Choice

Terdapat 3 model komunikasi organisasi yang dilakukan dalam Corporate Communication, yang dimaksud dengan komunikasi dua arah yang asimetris antara Perusahaan dan Stakeholder disebut dengan......

• Informational Strategy

• Persuasive Strategy

• Dialogue Strategy

Corporate Communication

Model

Corporate Communication

Model

Match

Pasangkanlah video yang sudah kalian tonton dengan efek apa yang ingin dibangun oleh brand tersebut!

• Tokopedia

• Tumpuk Tengah

• Burger King

Understanding

Involvement

Awareness

• Understanding

• Involvement

• Awareness

Corporate Communication Mix

Multiple Choice

Mana yang TIDAK TERMASUK dalam komunikasi yang dikelola dalam Corporate Communication

• Organizational Communication

• Marketing Communication

• Management Communication

• Intercultural Communication

Corporate Communication Mix

Corporate communication entails the
orchestration of three forms of
communication:

1.Management communication
2.Marketing communication
3.Organizational communication.

•A communication strategy involves the
formulation of a desired position for the
organization in terms of how it wants to be seen
by its different stakeholder groups.
•Once the content of a communication strategy has
been roughly drawn out, communication
practitioners translate that content into specific
communication programs and campaigns towards
both internal and external stakeholder audiences.

Corporate Communication

Strategy

•A communication program is defined as a
formulated set of activities towards targeted
internal and external audiences, which may
include outreach activities, community initiatives
and other ways in which organizations and their
employees communicate with stakeholder
audiences.

Corporate Communication

Strategy

Corporate Communication

Strategy

Let's Move to the Video and Mind Mapping!