Lord Key Research

Multiple Choice

What is meant by the term 'quota sampling'?

• Sampling technique where participants are selected randomly from a population.
• Sampling technique where participants are chosen because they are representative of the type of people from that area.

• Sampling technique where participants are selected based on their willingness to participate.

Multiple Choice

Why was there a slight bias to upmarket neighbourhoods in this study?

• Students felt inner city neighbourhoods were unsafe

• Upmarket neighbourhoods recycle more

• It was easier to covertly observe upmarket houses

• Limited access to data in other neighborhoods

The next day, most participants were posted one of six types of stimulus message (leaflet) through their letterbox.

Stage 2

Researchers covertly observed households and counted the number of items that were put out for recycling

Stage 1

Procedure

Types of stimulus message

A leaflet containining details of environmentally friendly products and written as an advertisment from a fictional company.

Advertisements

News Article

A leaflet contained a news story about recycling from a local newspaper.

Personal Influence

This message was written as a letter about recycling from the student to a personal acquaintance of theirs.

All of the messages could be POSITIVELY or NEGATIVELY framed

Multiple Select

Select the types of stimlus message used in this study

• Newspaper Article

• Advertisment

• Personal Influence

• Invoice for recycling

Multiple Choice

What type of message is this poster?

• Positively Framed

• Negatively Framed

Multiple Choice

What type of message is this poster?

• Positively Framed

• Negatively Framed

Draw

Create your own negatively framed recycling poster here.

Procedure Part 2

After the messages had been sent to the participants, the procedure continued after a week.

Multiple Choice

Why were participants covertly observed when they put their recycling out?

• To measure their recycling BELIEFS and ATTITUDES

• To measure their recycling BEHAVIOUR

Multiple Choice

Any type of recycling message improved the amount of recycling that was put out (compared to the control group)

• True

• False

Multiple Choice

What type of message changed the BELIEFS about recycling the most?

• Negative News Article

• Positive News Article

• Negative Advertisements

• Positive Advertisements

Open Ended

What would be a point and counter-argument to in relation to ethical considerations for this study?

Multiple Choice

This study is reductionist because...?

• It supports the nurture side of the debate

• It only looks at the impact of messages on recycling

• It is easily replicable

• It has a generalisable sample

Poll

However this study is also holistic because... (which option do you think it best?)

• It looks at both positive and negative types of message

• It measured both the recycling behaviours and attitudes of participants

• There were 3 different message types