IEN 217: Writing a business description for websites (1)

Multiple Choice

1. 1. What is the main reason for "structuring a website"?

• To have a beautifully designed web.

• To assist visitors to find required information.

• To allow visitors get the important information by doing more than 3 clicks.

Multiple Choice

1. 2. Which item is True about "Homepage"?

• There must have a structure of the web posted.

• The homepage should be at the bottom of the inverted triangle hierarchy.

• It should contain the most number of links comparing to other pages.

Multiple Choice

1. 3. What should be included at the level immediately below the Homepage?

• other most important pages

• the most specific pages

• depending on business types

Multiple Choice

1. 4. What should be included in Homepage?

• A lot of short descriptions of business

• A detailed description of business together links of other companies' web links

• A short description & links of other pages

Multiple Choice

1. 5. What should be included in About Us Page?

• Explain the products' details & how to buy them.

• When, where the company started, the founder,

• The unique and unusual history of other companies

Multiple Choice

1. 6. "Beyond the factual information, try to make this page’s content a bit more personal by exploring why the business exists and why it’ll continue to thrive."

2. Which word can be replaced the word, thrive?

• struggle

• become known

• grow

Multiple Choice

1. 7. What is the purpose of FAQ?

• Provide responsive replies to all questions.

• Prepare answers of common questions might be asked.

• Give all grumpy customers peace of mind.

Multiple Choice

1. 8. Which item is true regarding the concept of Reviews Page?

• Positive testimonials make the web more personal and accessible.

• Potential customers may think that your company is not trustworthy.

• Not many companies showcase positive testimonials on their websites.

Multiple Choice

1. 9. What is a recommendation for creating Contact Page?

• The process to contact you should be lengthy and beautifully designed to impress customers.

• Set up a contact form so the inbox of emails or other contact channels would not overflow with messages.

• It is old-fashioned to include physical mail address.

Multiple Choice

1. 10. What is the purpose of Privacy Policy Page?

• demonstrates how to take actions if any customers violate the company's rules.

• informs the use of customer information for other companies' management.

• explains how a company handles customer information gathered in its operations, esp. when sharing this information to the third party.

Multiple Choice

1. 11. Which is True according to Key Features of Effective Websites

• Structure sites' pages according to your own preference.

• Internal links should be embedded in descriptive texts.

• Since there might have a lot of links in a web, it is acceptable to have some broken links.

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​Evaluate overall concepts!

Multiple Choice

1. 12. Which page does this picture represent?

• Reviews Page

• Privacy Policy Page

• Contact Page

Multiple Choice

1. 13. Which page does this picture represent?

• Home Page

• About Us Page

• FAQ

Multiple Choice

1. 14. Which page does this picture represent?

• Home Page

• About Us Page

• FAQ

Multiple Choice

1. 14. Which page does this picture represent?

• Contact Page

• About Us Page

• FAQ