Types of Advertisement ESL

• A commercial

• A radio advertisement

• An advertisemnet in the press

• Billboard advert

• Online advert

A jingle

example

Other types od adverts

• a radio advertisement

• a billboard

Advertising Basics

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Types of advertising

• A commercial

• A radio advertisement

• An advertisemnet in the press

• Billboard advert

• Online advert

A jingle

definition

A jingle

example

A brand

examples

A brand is the identity and story of a company that makes it stand out from competitors that sell similar products or services. The goal of branding is to earn space in the minds of the target audience and become their preferred option for doing business.

Branding

what is this?

Branding is the process of creating the brand identity of a company. This process also delivers materials that support the brand, like a logo, tagline, visual design, or tone of voice.

Branding

How it works?

In a nutshell, branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your brand with your products or services.

Press advertisements

example

Print advertising uses printed media such as newspapers, magazines, direct mail and billboards to advertise services and attract more customers to a business. This form of advertising aims to capture an audience's attention when they read particular publications or receive something in the mail.

Press advertisement

example

Other types od adverts

• a billboard
  What is a billboard in advertising?

  Billboard advertising is the process of using a large-scale digital or print ad to market a company, brand, product, service, or campaign. Billboards are typically placed in high-traffic areas, such as along highways and in cities.

Other types od adverts

• a radio advertisement
  Radio advertising is the promotion of products or services during radio commercials or programs

Open Ended

1) Would you say that you are influenced by advertising? Explain your answer.

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Open Ended

2) What is the relationship between capitalism and advertising?

ONLINE

ADVERTISING

Open Ended

3) What types of advertising do you know? Which do you find most effective?

OUTDOOR ADVERTISING

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PRINT

ADVERTISING

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BROADCAST

ADVERTISING

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COVERT ADVERTISING

​Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.

AERIAL

ADVERTISING

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• Word-of-mouth advertising is the type of advertising that occurs when people tell each other about a product or service.

• Example: "I heard that the food here was superb, so I called to make a reservation.

• Public service advertising is the type of advertising that is meant to educate or inform people about general issues.

• Example: A national campaign about COVID-19.

Fill in the Blanks

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ADVERTISING

Multiple Choice

Odd one out: select the option that does not match the vocabulary of advertising.

• celebrity endorsement

• Aerial

• Converse

• Print

Multiple Choice

Select the correct definition of: Billboard

• to use the image of a famous person to promote a product.

• big boards used to promote brands or products.

• a short phrase easily remembered.

• an image or drawing that represents the brand.

Multiple Choice

Select the correct definition of: CELEBRITY ENDORSEMENT

• to use the image of a celebrity to sell a product.

• adverts in paper, magazines or pamphlets.

• big boards put outside by roads to call people's attention to an AD.

Multiple Select

Select the correct definition of: SLOGAN and LOGO

• a short easily remembered phrase that represents a brand.

• adverts in paper, magazines or pamphlets.

• big boards put outside by roads to call people's attention to an AD.

• an image or drawing that represents a brand.

Multiple Choice

The picture on the left is a representation of:

• Adverts in print media.

• Adverts in digital media.

• Adverts on hoardings.

• Adverts with slogans and logos.

This next part is focused on grammar. Answer the following questions carefully.

PART 2: GRAMMAR

Multiple Choice

The sentence: "Celebrity endorsement uses a celebrity’s image and fame to promote a product." is:

• in present simple, active voice.

• in present simple, passive voice.

• in past simple, active voice.

• in past simple, passive voice.

Multiple Choice

The sentence: "Adverts are made to make people remember and buy a product." is:

• in present simple, active voice.

• in present simple, passive voice.

• in past simple, active voice.

• in past simple, passive voice.

Multiple Choice

The sentence: "Before the internet, print media was used to advertise all types of products" is:

• in present simple, active voice

• in past simple, active voice

• in present simple, passive voice

• in past simple, passive voice.

Open Ended

Write the sentence below in the passive voice:

People speak Portuguese in Brazil.

Open Ended

Write the sentence below in passive voice:

My grandfather built my house in 1943.

Economics - Advertising

Part 3

What is an advertisment?

Whenever people give information to the public about an event, a product, or a service, they are using advertising. A piece of advertising is called an advertisement, or ad. The goal of most advertising is to make the public want to buy whatever is being advertised.

What makes an ad great?

A good advertising plan should help the advertiser tell people about the business, about the products and services for sale, and the benefits of buying from your business. It should also build customer confidence, attract new customers, keep present customers coming back and help make the business profitable. To accomplish all these objectives is not an easy task.

Subject | Subject

Some text here about the topic of discussion

​a large outdoor board for displaying advertisements.

A billboard

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​A printed advertisment that have a specifci audience depending on where it is.

A magazine or newspaper ad​

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Ads that may pop up on TikTok or Instagram based on your searches.

Social Media Ads

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Commericals are great way to promote your product or service. Many commericals are on Youtube, Hulu and cable shows.

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Commericals as advertisments​

Poll

What was the strategy used in the commercial?

• A celebrity

• Catchy Alliteration

• All of the above

Multiple Choice

Economics focuses on ….

• money

• politics

• weather

Multiple Choice

The place where goods and services are exchanged.

• resources

• market

• school

Multiple Choice

The advertising and other efforts to promote product’s sale is called ___________

• marketing

• manufacturing

• buying

Multiple Choice

The system by which goods and services are produced, sold, and bought in a country.

• Buying

• Marketing

• Economy

Multiple Choice

Who is the target audience?

• a group of people who are most likely to want the product being advertised

• a group of people who are responsible for producing something

• a group of people who are in charge of the company advertising

Multiple Choice

What is a slogan?

• An announcement promoting a product and aiming to sell it

• A symbol used to to represent a brand

• A short phrase to help people remember a brand or product

Multiple Choice

"Eat Fresh"

which company uses this slogan?

• McDonalds

• Frisby

• Subway

Multiple Choice

What is the slogan of this ad?

• i' m lovin' it

• The angus third pounder..... gets your today.

Multiple Choice

What is a logo?

• a picture showing the product advertised

• a phrase associated with a product

• a symbol a company uses for its brand

Multiple Choice

Which company uses this logo?

• Pizza Hut

• Dominos

• Planet Pizza

Multiple Choice

Which company uses this logo?

• Microsoft

• Android

• Samsung

Multiple Choice

Which company uses this logo?

• Porsche

• Ferrari

• Mercedes

Persuasive Language Techniques in Advertising

How do they do it?

Part 4

Multiple Choice

• Ethos
• Pathos
• Logos

Open Ended

Celebrities endorse products all the time. Type in as many celebrity endorsements as you can think of in TWO minutes.

Multiple Choice

• Ethos
• Pathos
• Logos

Emotional Appeal

Also known as "pathos"

Appeals to the viewer's emotions - fear, anger, sadness, sympathy - to create an emotional response

Multiple Choice

• Ethos
• Pathos
• Logos

Ethical Appeal

Also known as "ethos"

Establishes credibility, authority, and reliability

Used to gain the trust of the viewer

Multiple Choice

• Ethos
• Pathos
• Logos

Logical Appeal

Also known as "logos"

Uses the power of the mind to think and form logical opinions

Appeals to the reason or rationality of the viewer

Often uses facts that cannot be disputed - "facts are facts"

Multiple Choice

• Ethos
• Pathos
• Logos

Figurative language is used in advertising to create imagery and make ideas more convincing. The figurative language used is just like in ELA - metaphors, similes, personification. What figurative language is used in this advertisement and what is Chevy trying to say about its truck?

Multiple Choice

• Ethos
• Pathos
• Logos

Alliteration is the repetition of initial consonant sounds in order to emphasize certain words and make them more memorable. What letter is repeated in this logo?

Multiple Choice

• Ethos
• Pathos
• Logos

Repetition is the repeating of certain words, phrases, or images to emphasize certain ideas and make them more memorable. What is repeated in this ad and what are they trying to say?

Multiple Choice

• Ethos
• Pathos
• Logos

Exaggeration (or hyperbole) is representing something greater than is actually the case. This grabs the viewer's attention and emphasizes certain points. What does this product claim to do in this advertisement?

Multiple Choice

• Ethos
• Pathos
• Logos

The Rule of Three is when groups of 3 words, phrases, or images are used to make ideas more memorable. How is the Rule of Three being used in this ad?

Multiple Choice

• Ethos
• Pathos
• Logos

Loaded words are words that express an extremely positive or negative idea. These are words like FASTEST, BEST, WORST, HORRIBLE, BEAUTIFUL. They are used to create an emotional response in the viewer. Which words in this ad are loaded and what do they try to make you feel?

Multiple Choice

• Ethos
• Pathos
• Logos

Jargon is special words or expressions used by a profession or industry. The words signal expertise and establish credibility about a product. What jargon can you find in this ad?

Multiple Choice

• Ethos
• Pathos
• Logos

Assertion is when an idea is presented as fact without evidence. It is used to show authority and make a claim sound factual. Take a look at this ad. What is the ad trying to say? Is it always true? Why or why not?

Multiple Choice

• Ethos
• Pathos
• Logos

Check Yourself

Can you identify persuasive language techniques in the following ads?

Multiple Choice

• Ethos
• Pathos
• Logos

Multiple Choice

Which persuasive language technique does this ad use?

• ethos

• figurative language

• loaded words

• alliteration

Multiple Choice

• Ethos
• Pathos
• Logos

Multiple Choice

Which persuasive language techniques does this ad use?

• alliteration, pathos, and loaded words

• loaded words and ethos

• logos and repetition

• pathos and figurative language

Multiple Choice

Which persuasive language technique does this ad use?

• exaggeration

• alliteration

• rule of three

• assertion

Multiple Choice

Which persuasive language techniques does this ad use?

• jargon and logos

• jargon and pathos

• jargon and ethos

• logos and figurative language

Multiple Choice

Which persuasive language techniques does this ad use?

• pathos and repetition

• pathos and rule of three

• rule of three and figurative language

• rule of three and assertion

Multiple Select

Which persuasive language techniques does this ad use? Check all that apply.

• alliteration

• ethos

• repetition

• exaggeration

Multiple Choice

Which persuasive language techniques does this ad use?

• alliteration and ethos

• repetition and jargon

• alliteration and rule of three

• rule of three and repetition

Multiple Choice

Which persuasive language techniques does this ad use?

• rule of three and jargon

• ethos and figurative language

• rule of three and exaggeration

• figurative language and exaggeration

Multiple Choice

Which persuasive language techniques does this ad use?

• Logos and assertion

• Logos and rule of three

• Assertion and repetition

Look through a newspaper or magazine.

Find 10 advertisements, slogans, or logos!

Who is the targeted audience?​

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Then , create a collage! ​ and present it in class

Magazine and Newspaper

Homework

Some text here about the topic of discussion