E10Q2L3_CAMPAIGN

English 10 Quarter 2 Lesson 3

Questions

• What is the video all about?

• What do you think is the purpose of the video?

• By watching the video alone, is it enough for you to vote the political candidate?

Dimensions of Campaign

Quarter 2 Learning Competency 1: Observe the language of research, campaigns, and advocacies

Open Ended

What is a campaign?

Definitions of Campaign

• this can be a single ad or a series of ads.

• it has ads that revolve around a single idea.

• it provides a framework in which processes of advocacy that can be easily developed and enclosed.

• it has varying purposes, they are created using similar structures, as well as through the use of persuasive language in order to convince audiences to perform a certain function.

5 Dimensions of a Campaign

​1. Awareness Raising

​this is intended to make the problem to be addressed known by the general public.

5 Dimensions of a Campaign

​2. Research

another dimension that is based on research, since it provides the necessary knowledge to take action. Many stakeholders are involved here for the complexity of the topics.

5 Dimensions of a Campaign

​3. Social Mobilization

these are used by grassroots-based social movements, but also as a tool for the elite and the state itself. Involves a lot of different groups like, civic organizations, religions, and actions of members of institutions like, mass meetings, processions, and demonstrations.

5 Dimensions of a Campaign

​4. Training

– it is the process focused on a clear and specific target
- it further develops the contents, but also the scope and the vision.
- it runs in a mid-term and long-term scenario to get in-depth into the topic.
- it completes the information-understanding cycle.

5 Dimensions of a Campaign

​4. Lobbying

it is an act to influence decisions made by officials in the government. It is very effective since it points directly to the legislator and regulatory agencies.