PBMF 11.1b: Product Mix

Product Mix

PBMF Ch 11 Lesson 1b

Product Mix

Product mix of a company is all the goods and services that the business sells.

• Usually related to each other.

• Includes the total number of varieties or models offered by the company.

Multiple Choice

1. What is a product mix?

• Companies goals only

• The particular assortment of products a business offers to meet its market’s needs and its company’s goals

• Needs of the market only

• One product

Product Line:

group of closely related products within the company's product mix

Multiple Choice

3. What is a product line?

• Group of related product items.

• One product item.

Product Item:

specific model, brand, or size of a product within a line (specific item)

EXAMPLE:

P&G has over 250 products within 21 product lines.

• Hair care is a product line 

• Pantene, Head & Shoulders & Herbal Essences are items

​Product Depth:

​the number of product items within a product line.

​​Convience Goods

​​Shopping Goods

​​Specialty Goods

​Consumer Products

Match

Match each type of product to the correct definition.

• goods that are bought often and with little effort; most grocery items and gasoline

• usually purchased after making the effort to compare price, quality, and style; appliances & furniture

• unique items that consumers are willing to spend considerable time, effort, and money to buy; rare antiques & sports cars

convenience goods

shopping goods

specialty goods

• convenience goods

• shopping goods

• specialty goods

Business Products

Items sold to businesses for use in their operations

• raw materials

• process materials

• component parts

• major equipment

• office equipment and supplies

• business services
  

Labelling

Drag each category label to the correct description.

Drag labels to their correct position on the image

Business Services

Office Equipment & Supplies

Component Parts

Raw Materials

Major Equipment

Process Materials