Knowledge_Brand and Unity

Brand Knowledge Check

Isaac Tigrett and Peter Morton were two young Americans living in London, England in the early 1970s.

FOUNDER

The original Hard Rock Cafe opened its doors on June 14, 1971.
The Founders opened the restaurant in an old Rolls Royce showroom, located in London’s Hyde Park

FIRST HARD ROCK CAFE

FIRST HARD ROCK hotel

Peter Morton continued to expand his portion of Hard Rock America, and opened up the first Hard Rock Hotel & Casino in Las Vegas in 1995.  When the property opened, along with a Hard Rock Cafe, it was the first time that a major brand had a presence off the main Las Vegas Strip

memorabilia

As Hard Rock Cafe’s popularity in London grew, celebrities and musicians often visited. It was not unusual to see members of The Beatles or Rolling Stones hanging out in the Cafe.
Famous guitarist Eric Clapton was also a regular, and as a gesture of appreciation, he gave one of his guitars to our Founders. 
Isaac & Peter hung the guitar on the wall above the bar, over Clapton’s favorite spot at the bar. Shortly after, Pete Townshend of The Who sent his guitar with a note that read “Mine’s as good as his! Love, Pete.” 
More and more artists donated items, giving Hard Rock the largest collection of authentic music Memorabilia in the world. Today there are over 86,000 pieces of memorabilia in the world-wide collection making it the largest ‘visual history’ of Rock ‘n’ Roll memorabilia on the globe

Name of Historic Tree located on the Hollywood Reservation is council oak.
this is where the Seminole Tribe of Florida signed the purchasing papers to the Hard Rock Brand in 2007.

COUNCIL OAK

In 2004, The Seminole Tribe of Florida established an agreement with Hard Rock International to build and operate two Hotel and Casino properties – one in Tampa, Florida and one in Hollywood, Florida.  Based on the financial success and their affinity with the brand, The Tribe purchased Hard Rock International in 2007.

THE SEMINOLE TRIBE OF FLORIDA

ROCK ROYALTY is the branded name of hard rock hotels concierge / vip level program.

operation hours is from 7:00 am to 11:00 pm

ROCK ROYALTY

body rock is the branded name of hard rock's fitness facility

operation hours is 24-7

body ROCK

ROCK SHOP is the branded name of hard rock'S MERCHANDISE STORE

operation hours is from 10:00 am to 11:00 pm

ROCK SHOP

Hard Rock Cafe London sponsored a football (soccer) team and had team t-shirts created that featured the Hard Rock logo. 

Guests that had no affiliation with the team began asking for the shirts, and the Cafe handed them out for free at the host stand. Realizing the profit opportunity for such an in-demand product, the Founders opened up a separate retail counter outside of the restaurant to sell these t-shirts

how did hard rock's merchandise business start?

The Sound of Your Stay – Picks, Wax, & Tracks – elevate the guest experience through personalized playlists, guitar and instrument rentals and lessons, and in room offering of a turntable, over-ear premium acoustic headphones, and a curated collection of vinyl chosen by Hard Rock’s team of music experts

sound of your stay

3 programs offered as part of Sound Body by hard rock:

•Rock Spa – Hard Rock’s signature spa experience.

•Body Rock – Hard Rock's brand of fitness center.

•Rock OM – Hard Rock’s music inspired Yoga program 

sound body

The branded name of Hard Rock's guest service program is AMPLIFIED SERVICE

Amplified Service is our approach to deliver an exceptional experience to every guest. It defines the basic expectations and provides us with a foundation of how we should interact with our guests. It describes our service culture.

You Rock Program: Team Member program for recognizing their peers on a regular basis.
THIS IS THE NAME OF OUR BAND MEMBER RECOGNITION PROGRAM

YOU ROCK

CULTURE CLUB is the branded name OF TEAM MEMBER PROGRAM THAT BRINGS TO LIFE HARD ROCK'S MISSION, MOTTOS AND VALUES.

CULTURE CLUB

hard rock heals foundation

In 2016, Hard Rock launched the Hard Rock Heals Foundation, a global charity with grass roots intentions.  the Hard Rock Heals Foundation exists to improve lives and the resiliency of communities through the power of music. The Foundation seeks to build and invest in programs and partnerships that contribute positively to people, communities, and the natural environment

music
monuments
merchandise
menu
memorabilia
moments

6

s

The components of our experience are areas of the business that we have the ability to control on a day-to-day basis… and they all start with the letter M.

The branded name of Hard Rock's guest loyalty program is unity

there are four tiers: star, legend, icon and x

Unity Points

can be used as currency for purchases in participating Hard Rock & Seminole Gaming locations.

unity

What is the value of a Unity Point?
100 points = 1 dollar

Where can Unity Points be redeemed? Casino, Spas, Cafes, Rock Shops , Hotels, Resorts & Reverb

When do unity points expire?
every six months without earning activity

What does a qualifying spend earn members?
unity points and tier credits

how are tier credits earned?
Qualified Spend at our Casinos, Hotels, Rock Shops, & Cafes

how are unity points earned?
Qualified Spend at our Casinos, Hotels, Rock Shops, & Cafes

Match

Match the following

• Where is the 1st Hard Rock Cafe located?

• What year was the first Hard Rock Cafe established?
• Where is the first Hard Rock Hotel?

• When did the 1st Hard Rock Hotel open?

Hyde Park, London

1971

Las Vegas

1995

• Hyde Park, London

• 1971
• Las Vegas

• 1995

Multiple Select

Who founded Hard Rock?

• Isaac Tigrett

• Peter Morton

• Eric Clapton

• Pete Townshend

Multiple Select

How did Hard Rock Memorabilia collection started?

• Hard Rock Cafe London sponsored local football team

• Eric Clapton donated his guitar to Hard Rock Cafe London

Multiple Select

Who owns Hard Rock International?

• Isaac Tigrett and Peter Morton

• The Seminole Tribe of Florida

• Destination Resorts and Hotels (DRH)

Multiple Select

Name all four of Hard Rock's Motto?

• One is All

• Love All - Serve All

• Take time to be Kind

• All is One

• Save The Planet

Match

Match the following

• Branded name for VIP level program?

• Branded name for Fitness facility?

• Branded name for merchandise store?

• Guest loyalty program

• Foundation that seeks to improve live through the power of music

Rock Royalty

Body Rock

Rock Shop

Unity

Hard Rock Heals Foundation

• Rock Royalty

• Body Rock

• Rock Shop

• Unity

• Hard Rock Heals Foundation

Multiple Select

What are the 4 Tiers of the Unity Program?

• Star

• Legend

• Icon

• Idol

• X