123jdlaw

Apple Inc. vs USA

Roschina Julia, Makarenkova Alexandra, Kondareva Yulia

LET'S PLAY

Poll

Have you ever purchased eBooks or used eBook platforms ?

• Yes

• No

Poll

What do you prefer more printed books or eBooks?

Consumer book sales revenue in the US
from 2008 to 2018

E-books

Printed and
audio books

Physical books
sales in the
United States

eBook producer’s market share

Amazon

Apple

Barnes&Noble and
others

others

Amazon

9.99$

26$

Publishing industry

Let’s play!

Quiz time

Word Cloud

Who do you think was unhappy with the situation?

Hachette
Book Group

HarperCollins
publishers

Macmillan
publishers

Penguin Group

Simon & Schuster

Publishers and Apple
fighting over prices

eBook producer’s market share

Amazon

Apple

Barnes&Noble and
others

others

ссылка для нас


2.5 eBook

downloads per

ipad

Hachette
Book Group

HarperCollins
publishers

Macmillan
publishers

Penguin Group

Simon & Schuster

Publishers and Apple
fighting over prices

RRP 


$24.99

Wholesale model

Publisher

Retailer

Customer

Wholesale Price

$7.00

Price for consumers


$9.99

RRP 


$14.99

Agency model

Publisher

Retailer

Customer

Retail Price 


$14.99

Price for consumers


$14.99

Let’s play!

Quiz time

Poll

what did the agreement lead to?

• Publishers' cooperation with Amazon has been suspended

• Cartel was formed

• Publishers were selling books for Apple at a cheaper price

Profit maximization
by a price-fixing
cartel

Amazon

$40.00

Publishing industry

$12.99 and $14.99

Negative
consequences

Increase in
Prices

Decrease in
competition

Reduce in R&D
investments

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Sources:

​https://www.scotusblog.com/2016/03/apple-loses-case-on-its-e-book-selling-tactics/ 

https://www.theguardian.com/technology/2016/mar/07/apple-450-million-settlement-e-book-price-fixing-supreme-court 
https://youtu.be/mOQVWeFPylo?si=rq07RPbPY0wIGK0j
https://www.statista.com/statistics/197710/annual-book-store-sales-in-the-us-since-1992/
https://www.statista.com/statistics/190819/consumer-book-sales-revenue-forecast-for-the-us-market/
http://tesi.luiss.it/33433/1/248191_SCALIA_ALESSANDRA.pdf
https://www.forbes.com/sites/greatspeculations/2014/04/02/estimating-kindle-e-book-sales-for-amazon/?sh=d02557023c65
https://arstechnica.com/tech-policy/2013/07/how-apple-led-an-e-book-price-conspiracy-in-the-judges-words/
https://www.vox.com/culture/2019/12/23/20991659/ebook-amazon-kindle-ereader-department-of-justice-publishing-lawsuit-apple-ipad