Review Cierre de Proyectos

Sesión 14
Review-Ordinario

Multiple Choice

Consists of an analysis of external environmental forces and the non-marketing resources that influence an organization‟s marketing programmed.

• Situation Analysis

• Market

• Social Marketing

• Modern Marketing

Multiple Choice

This strategy results in very responsive marketing approaches in the different national markets, it also gives rise to an inefficient manufacturing infrastructure within the company.

• International Strategy

• Multinational Strategy

• Global Strategy

• Strategic Intergration

Multiple Choice

Is a benefit of using a project timeline.

• Execution and Testing

• Clear communication for everyone

• Foster teamwork

• 
  Thou shalt develop a comprehensive, viable plan and keep it up-to-date

Multiple Choice

As part of the holistic marketing concept focuses on marketing tools and activities with the objective to assure that all tools and activities are aligned and bring optimal value to the customer.

• Fulfillment management process

• 
  Integrated marketing

• 
  Internal marketing

• ocially responsible marketing

Multiple Choice

Who define the six stages involved in strategic marketing planning process.

• Stantont

• Profit

• Modern Marketing

• Kotler

Multiple Choice

This concept of marketing underlines the importance of marketing activities to support and ensure social well-being.

• Selling

• Social Marketing

• Modern Marketing

• Profit

Multiple Choice

Advantage of using a project timeline.

• Creating chaos and confusion
• Ignoring deadlines and progress
• Making tasks more difficult to manage
• Organizing and planning tasks, setting deadlines, and tracking progress. Provides a visible goal

Multiple Choice

Incorporates social and ethical considerations in the holistic marketing concept.

• Customer acquisition process

• 
  Socially responsible marketing

• Internal marketing

• 
  Fulfillment management process

Multiple Choice

This factor arises when two groups with usually different mentalities meet and work together.

• Knowledge

• Economic constraint

• 
  Orientation of the marketing and sales function

• Cultural conflict

Multiple Choice

Is adopted when managers recognize and emphasize the differences among national markets and operating environments.

• ºStrategic integration

• 
  International strategy

• Multinational strategy

• Configuration

Multiple Choice

Typical services differ from physical products in four key ways:

• Transnational strategy

• 
  Intangible, production and consumption, inseparable, perishable

• 
  Multinational strategy

• 
  Global strategy

Multiple Choice

Is related to the allocation of the budget that has to be assigned to each function.

• Orientation of the marketing and sales function

• Power

• Economic constraint

• 
  Knowledge

Multiple Choice

Are the basic elements of a project.

• Scope, time, cost, quality, risk, resources, and stakeholders (money)

• Scale, schedule, expenditure, excellence, uncertainty, staff, and participants
• Duration, budget, performance, safety, opportunity, materials, and shareholders
• Scope, time, cost, quality, risk, resources, and customers

Multiple Choice

Is related to a continuous transmission of information between both functions.

• Internal marketing

• 
  Information sharing

• Socially responsible marketing

• Integrated marketing

Multiple Choice

Benefit of using a project timeline.

• 
  Project close

• 
  Scope, cost, schedule (time), customer satisfaction (quality and performance)

• 
  Project analysis

• 
  Execution and testing

Multiple Choice

This is the total amount of finances that your team can spend on a project.

• Budget

• Materials

• Timeline

• Goals

Multiple Choice

In this step is important to create a project report that details how well the project development plan guided your team.

• Execute

• Control

• Closing

• Planning

Multiple Choice

While the ultimate goal is to close the sale, it's important to focus on the needs of the customer over the sale itself.

• Put the customer's interests first

• Global strategy

• Transnational strategy

• Intangible, production and consumption, inseparable, perishable

Multiple Choice

Step to monitor each team member's activity to see if they can reach deadlines and follow the project's guidelines.

• Micromanage every detail of the project
• Ignore team members' progress and hope for the best
• Set realistic deadlines and project guidelines, in the Initiation.

• Regularly monitor team members' progress and communicate with them to ensure they meet deadlines and follow project guidelines. This is called control

Multiple Choice

This concept of marketing underlines the importance of marketing activities to support and ensure social well-being.

• Modern marketing

• 
  Social marketing

• Profit

• Selling

Multiple Choice

The first step involves ensuring a clear objective, title and timeline for your project.

• Initiation

• Beginning

• Start

• Plan

Multiple Choice

While the ultimate goal is to close the sale, it's important to focus on the needs of the customer over the sale itself.

• 
  Put the customer's interests first

• Global Strategy

• Transnational Strategy

• 
  Intangible, production and consumption, inseparable, perishable

Multiple Choice

Is related to the allocation of the budget that has to be assigned to each function.

• expense distribution
• economic constraint

• spending reallocation
• money division

Multiple Choice

Consists of an analysis of external environmental forces and the non-marketing resources that influence an organization‟s marketing programmed.

• Situation Analysis

• Market

• Modern Marketing

• Social Marketing

Multiple Choice

Step that assigns the tasks in your outline to your team members, answer any questions they may have and identify any areas where the project may need improvement.

• Micromanage every task
• Keep all tasks to yourself
• Execution

• Planning

Multiple Choice

Is adopted when managers recognize and emphasize the differences among national markets and operating environments.

• International strategy

  
  

• 
  Strategic integration

• Configuration

• Multinational strategy