Marketing Review semester 1

Multiple Choice

A retail employee puts a pair of shoes on a customer and asks how they feel.

• Marketing Information Management
• Selling
• Promotion
• Product Management

Multiple Choice

A retailer decides to mark down all swimsuits in August. 

• Product Management
• Selling
• Distribution
• Pricing

Multiple Choice

A team of workers approach customers in a mall to ask them their opinions about the upcoming political election and the candidates running for office.

• Marketing Information Management
• Product Management
• Selling
• Promotion

Multiple Choice

Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives.

• Selling
• Product Management
• Marketing Information Management
• Promotion

Multiple Choice

A television commercial stresses the benefits of buying a new protein bar.

• Marketing Information Management
• Selling
• Promotion
• Product Management

Multiple Choice

A company uses data from its sales records to reduce its product line by eliminating the products that did not sell well in the last two years. 

• Marketing Information Management
• Market Planning
• Promotion
• Product Management

Multiple Choice

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods. 

• Distribution
• Market Planning
• Selling
• Product Management

Multiple Choice

The Washington Redskins have a Facebook advertisement to buy apparel, to which they count how many clicks or hits they receive to their official website. 

• Promotion
• Marketing Information Management
• Product Management
• Selling

Multiple Choice

A cell phone company offers an extended warranty to consumers to purchase that covers their phone repairs for 2 years from the purchase date.

• Selling
• Pricing
• Promotion
• Product Management

Multiple Choice

There is a shortage of pumpkins due to a rainy summer, so consumers are charged more per item containing pumpkin puree in the fall.

• Market Planning
• Marketing Information Management
• Selling
• Pricing

Multiple Choice

Taylor Swift recommends this mouthwash. This is an example of...

• Glittering Generalities 
• Bandwagon
• Testimonials
• Celebrity 

Multiple Choice

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

• Geographic
• Demographic
• Psychographic
• Telepathic

Multiple Choice

___________is based on the way a customer use the product.

• Mass Marketing
• Behavioral
• Target Market
• Demographic

Multiple Choice

__________are used to divide the total market for their product into smaller, more specific groups.

• Geographic Data

• Customer Survey

• Behavioral Research

• Market Segmentations Methods

Multiple Choice

_____________involves using a single marketing strategy to reach all customers.

• A Market Plan
• Keeping up with the trends
• Mass Marketing
• None of the above

Multiple Choice

___________ is a method used to identify customers with similar wants and needs.

• Selling
• Planning
• Market Segmentation
• Sales pitch

Multiple Choice

The term "Demographics" refers to

• Grouping potential customers based on their beliefs and preferences

• Grouping potential customers based on whether or not they have purchased a product in the past

• Grouping potential customers using statistical data such as age, race and gender

• Grouping potential customers based on where they live

Multiple Choice

Segmenting a market based on customers' attitudes, opinions, and interests is called

• Demographics

• Psychographics

• Geographics

• Market Segmentation

Multiple Choice

When a business divides its market on the basis of where its customers live is called

• geographic segmentation

• demographic segmentation

• psychographic segmentation

• behavioral segmentation

Multiple Choice

Segmenting a market based on customers' buying habits is an example of

• demographic segmentation

• psychographic segmentation

• behavioral segmentation

• geographic segmentation

Multiple Choice

In an overall sense, where does marketing occur?

• Wherever stores are

• Wherever customers are

• Wherever advertisements are

• Wherever trucks are

Multiple Choice

A ________analysis is based on a customers changes in attitudes, lifestyles, values, and interests.

• Demographic

• Social-Cultural(Psychographics)

• Geographic

• Behavioral

Multiple Choice

Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.

• trending concept

• a name brand or logo

• A reader board

• loyalty program

Multiple Choice

How many market segmentations are there?

• 4

• 8

• 2

• 10

Multiple Choice

Target market is the group of customers at which a product or service is aimed at?

• True

• False

Multiple Choice

A customers interest in playing basketball can help a marketer determine his/her ______.

• Psychographic criteria
• Geographic criteria
• Demographic criteria
• Behavioral criteria

Multiple Choice

A formal written document that directs a company's activities for a specific time is a___________.

• Technology solution

• Market Target

• Market Summary

• Marketing Plan

Multiple Choice

__________are used to identify customers with similar wants and needs.

• Geographic Data

• Customer Survey

• Behavioral Research

• Market Segmentations Methods

Multiple Choice

Another name for the 4 P's of Marketing

• Target Market

• Marketing Concept

• Marketing Mix

• Marketing

Multiple Choice

Tells you why your customer buys by providing information about their habits, hobbies, attitudes, beliefs, values, etc.

• demographics

• geographic

• psycholgraphic

• target marketing

Multiple Choice

Tells you who your customer is by providing statistical information about their age, gender, education level, income level, etc.

• demographics

• geographic

• psycholgraphic

• target marketing

Multiple Choice

Members of a target market have similar _______.

• wants

• wants, needs, & interests

• needs

• interests

Multiple Choice

Identifying your target market makes it easier and more cost effective to ______.

• appeal to everyone

• push away unnecessary customers

• reach your potential customers

• sell your products to the masses

Multiple Choice

The specific aspirations or purpose of a company; the major goals it will try to reach.

• Vision Statement

• Mission Statement

• Company Description

• Executive Summary

Multiple Choice

How a company will make customers aware of its products/services

• Product and Service Plan

• Industry Overview

• Growth Plan

• Marketing Plan

Multiple Choice

A market share is almost always expressed as a percentage

• True

• False

Multiple Choice

A group of people brought together to discuss a specific topic. Usually consist of 6-9 people

• Observation

• Interview

• Focus group

• Survey

Multiple Choice

A set of questions posed to a group of people to determine how that group thinks.

• Observation

• Interview

• Focus Group

• Survey

Multiple Choice

A pattern of change in consumer behavior that leads to changes in the marketing mix. Often combines research on customers, competition, and possible opportunities.

• Primary

• Marketing trend

• Secondary data

• Focus group

Multiple Choice

The patterns of change in society as a whole. They often lead to changes in consumer behavior.

• Marketing trend

• Secondary Data

• Observation

• Social trend

Multiple Choice

Gathering and analyzing information to help make sound marketing decisions.

• Data

• Marketing Research

• Primary Date

• Survey

Multiple Choice

In November, some supermarkets offer consumers a free turkey if the consumers purchase $200 worth of groceries during the month. This offer is an example of loyalty marketing programs.

• True

• False

Multiple Choice

An advantage of publicity is that its costs are lower than other forms of promotion.

• True

• False

Multiple Choice

The visual element that projects an appropriate store image, distinguishes a store from its competitors, and attracts potential customers is the storefront.

• True

• False

Multiple Choice

Visual merchandising is a form of personal selling because its artistic aspects focus on the customer’s emotional buying motives.

• True

• False

Multiple Choice

In department stores mannequins are examples of functional props.

• True

• False

Multiple Choice

The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris directly involved in?

• personal selling

• sales promotion

• publicity

• advertising

Multiple Choice

As Marianna opened a new box of tissue, she noticed a card inside listing prizes she could win if she wrote her name and address on a piece of paper and mailed it to the tissue manufacturer, who would pull 10,000 names of winners out of an enormous collection bin. What is the tissue manufacturer promoting sales through?

• premiums

• licensing

• product samples

• incentives

Multiple Choice

Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings for such displays?

• abstract

• semi realistic

• institutional

• realistic

Multiple Choice

A music store’s display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed, sales of the CDs improved. What is the artistic element that most likely caused the display’s failure?

• balance

• direction

• shape

• proportion

Multiple Choice

Which of the following are examples of open-ended questions?

• Can I help you?

• What features are important to you?

• Do you like blue or brown?

• Is this all for you today?

Multiple Choice

How would you handle a situation where a customer wants a brand that you don’t carry?

• Convince him that your brands are better

• Get permission from him to show the items you do have that meet his needs

• Smile and listen politely, but don’t tell him you don’t have his brand; show him your items anyway

• Tell him you don’t carry that brand then excuse yourself to serve someone else

Multiple Choice

Creating customer loyalty is rewarding for:

• The store

• The sales associate

• The customer

• All of the above

Multiple Choice

Two of the basics needed to ensure that a customer has a pleasant experience when he comes to your store are:

• An enjoyable atmosphere and super service

• Free coffee and doughnuts, and a clean restroom

• Sales associates who look snazzy and take turns helping customers

Multiple Choice

Decisions that deal with who will buy/use the product as well as where/how the product will be sold and the selling price

• Conceptual

• Marketing

• Technical

• Construction

Multiple Choice

Process of communicating with potential customers to promote a product or service.

• advertising

• messaging

• brand management

• sales

Multiple Choice

The process of communicating a company's value to customers.

• brand management

• merchandising

• promotion

• marketing

Multiple Choice

Consumers' level of recognition of a company's product, service, or brand

• focus groups

• awareness

• promotion

• advertising

Multiple Choice

Distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors.

• advertisement

• sales

• brand

• merchandising

Multiple Choice

Diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service.

• customer advocacy

• focus groups

• media planning

• test markets

Multiple Choice

Process of promoting a product in a retail environment, including the visual display in stores.

• sales

• brand management

• marketing

• merchandising

Multiple Choice

Efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect on the brand's actions

• media planning

• public relations (PR)

• sales promotions

• market research

Multiple Choice

One of the 4 P's of marketing; refers to where the product is sold and delivered to customers

• product

• price

• place

• promotion

Multiple Choice

One of the 4 P's of marketing; the cost of a product or service a company offers

• product

• price

• place

• promotion

Multiple Choice

One of the 4 P's of marketing; refers to the actual product or service a company offers

• product

• price

• place

• promotion

Multiple Choice

One of the 4 P's of marketing; refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, & excitement about products/services

• product

• price

• place

• promotion

Multiple Choice

Identified groups of consumers most likely to purchase your product or service

• target audiences (markets)

• test markets

• web analytics

• marketing research

Multiple Choice

Short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service.

• branding

• distribution

• media planning

• sales promotion

Multiple Choice

 A a brief attention-getting phrase used in advertising or promotion is a ______________________________.

• promotion

• place

• Slogan

• brand

Multiple Choice

A ____________________________________ is A specific group of people with shared characteristics that a business markets its products or services to.  

• customer

• place

• marketing

• target market

Multiple Choice

 ______________ serve to represent a given organization or company through a visual image that can be easily understood and recognized.

• slogan

• logo

• product

• brand

Multiple Choice

The merchandise or services offered by a company to its customers.

• Price

• Product

• Place

• Promotion

Multiple Choice

The activities that communicate the product’s features and benefits that help persuade customers to purchase the product.

• Product

• Price

• Place

• Promotion

Multiple Choice

What the customer is charged.

• Promotion

• Place

• Product

• Price

Multiple Choice

segments based upon age, race, gender and income

• psychographic

• geographic

• Demographic

• behavioral

Multiple Choice

dividing market into rural, suburban, and urban segments

• psychographic

• geographic

• demographic

• behavioral

Multiple Choice

based on a person's shopping patterns, social media likes, and product benefit or value

• psychographic

• geographic

• demographic

• behavioral

Multiple Choice

An individual develops a new type of fishing lure and decides to sell the product at an outdoor show because it will attract a lot of people who enjoy fishing. What type of segmentation is this?

• psychographic

• geographic

• demographic

• behavioral

Multiple Choice

Suncrest Flower shop have a number of shops, each of which serves a specific area. What type of market segmentation base are they using?

• psychographic

• geographic

• demographic

• behavioral