Big, Big Data

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Big, Big Data

DIGITAL CITIZENSHIP | GRADE 7

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How do companies collect and use data about you?

Essential Question

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Explain why information about them and their behaviors is valuable to companies.

Analyze how certain types of data are used by companies.

Learn three strategies for limit individual data collection by companies.

Learning Objectives

l

2

3

Open Ended

Imagine you had the opportunity to design a brand-new product for teenagers. You could have any amount of money and materials you needed to make the product.

How would you come up with an idea? What questions would you ask?

Type 3 questions below.

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KEY VOCABULARY

Consumer

A person who buys products or services to use

​Remember
this

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KEY VOCABULARY

Data

Any type of information that can be collected, categorized, and analyzed

​Remember
this

Dropdown

A consumer is a ​

Select answer

who buys ​

Select answer

or ​

Select answer

to use

Multiple Choice

When it come to consumers and their digital habits, data is ___.

• Any type of information that can be collected, categorized, and analyzed

• How I can get online without WIFI

• Things known or assumed as facts

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KEY VOCABULARY

Targeted advertising

When apps or websites use information they have collected about you to show you certain types of advertisements

​Remember
this

Open Ended

Have you or someone you know ever experienced targeted advertising? Explain what happened?

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Turn off
cookies

Adjust privacy
settings

Cookies are used to identify
your device, give you a
personal experience, and
track your behavior. You
can turn them off using
your privacy settings.

Most apps have privacy
settings you can adjust to limit
what information is collected.
You can make your account
private and deny access to
location information and
contacts.

If it isn't necessary, don't
provide an email address or
link your profile from another
app or website. If these are
required, check the privacy
policy to see how that
information is being used.

If You Want to Limit What Is Tracked ...

Limit what
you share

WRAP UP: SETTING A LIMIT

​Remember
this

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KEY VOCABULARY

Cookies

Small text files stored on a computer that keep track of what a person does on a website

​Remember
this

Multiple Choice

Targeted advertising is

• When apps or websites use information they have collected about you to show you certain types of advertisements

• Your passive footprint

• Advertising about targets

Match

Match the following

If You Want to Limit What Is Tracked ...

• These are used to identify your device, give you a personal experience, and track your behavior.

  You can turn them off using your privacy settings.

• You can make your account private and deny access to location information and contacts.

• If it isn't necessary, don't provide an email address or link your profile from another app or website. If these are required, check the privacy policy to see how that information is being used.

Cookies

Adjust privacy settings

Limit what you share

• Cookies

• Adjust privacy settings

• Limit what you share

Drag and Drop

Cookies are ​

Placeholder

text ​

Placeholder

stored on a ​

Placeholder

that keep ​

Placeholder

of what a person does on a website 

Drag these tiles and drop them in the correct blank above

small

files

computer

track

big

images

cloud

footprints

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