Banner, Leaflet, Pamphlet and Brochure

Brochure, Pamphlet

Leaflet, & Banner

Today we’re going to learn about short functional

Text. But, we’re focusing on the advertisement, such

as, brochure, leaflet, banner, and pamphlet.

Brochure

 Brochure is a single set of paper to give information, to promote or to advertise something. It is an informative

paper document (often also used for advertising) that can be folded into a template, pamphlet or leaflet.

 It can be a form of electronic brochure that is called e-brochure

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Brochures are promotional documents, primarily used to introduce a company,

organization, products or services and inform prospective customers or members of the

public of the benefits.

What is the function of brochure?

Brochure are usually F5, A4, A5, foolscap-size paper or custom.

Example of Brochure

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Pamphlet

◉ Pamphlet is an unbound booklet (that is, without a hard cover or binding). It may consist of a

single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths.

◉ It is an unbound book. It may consist of a single sheet of paper that is printed on both side and

folded in half, third or fifth.

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Pamphlet is unbound booklet. It may consist of a single sheet of
paper and it printed on both sides, and folded in half, in thirds or in
fourths, and many more.

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Usually pamphlet is made from art paper. It contains more detail about the

information. For the size, It commonly Use A4 or A3

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Example of Pamphlet

Leaflet

• Leaflet consist of a few pages that are folded in half and

saddled stapled at the crease to make a simple book. That
leaflets tend to be made with high-quality materials and are
made to outlast.

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Leaflet is a printer sheet of paper containing
information or advertisement and it can be
folded

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Size of leaflet is usually A6 and the types of
paper are part paper or matt paper

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Example of Leaflet

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BANNER

Banner is long strip of cloth a slogan or design, hung in a
public place or carried in a demonstration or procession

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*Banner is a flag or other piece of cloth bearing a symbol, logo, slogan
or other message.

*Banner is a large piece of silk or other cloth,with a device or motto,
extended on a crosspiece, and suspended in some conspicuous place.

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Characteristic of Banner

1. There is picture as a symbol or logo of community (Berisi gambar atau logo)

2. It is usually made in a flag or cloth

(Biasanya menggunakan bahan kain atau plastic)

3. There is a statement as the slogan that shows the event (Berisi slogan atau

pesan)

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Generic Structure of Banner
1. Logo
2. Call to action
3. Value proposition
4. Address
5. Image

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Language Feature of Banner

- Use Simple Present Tense

- Use Simple Phrases or Statement

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Function of BANNER

Some banners are used to advertising or naming of collage or
universities

•Some banners are also used as a media to promote a product,
event, or service.

•Basically is an announcement so that everyone can see

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The Purpose of a Banner

The purpose of a banner is to advertise an specific product and draw as many
people as possible.

it is the best way to attract all the people who may be interested in particular but
are unaware of the online marketing and is not a frequent user of the internet, they
can easily be attracted towards that product

The example of Banner

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Multiple Choice

What is the genre of the text?

• Science fiction
• Banner

• Pamphlet

• Brochure

• Leaflet

Multiple Choice

A tool to communicate a product/service/image/company or others to be better  known to the wider community…

• Learning Media

• Communication Media

• Demonstration Media

• Promotion Media

• School Media

Multiple Choice

This picture belongs to ......

• Brochure

• Banner

• Pamphlet

• Poster

• Leaflet

Multiple Choice

Where is the restaurant?

• 123 Juwet City street 456

• Vegan Resto

• www.yourresto.com

• Juwet Street

• 456 Juwet City street 123

Multiple Choice

What is pamphlet use for …

• bargain

• story telling

• a magazine

• a advertisement

• to spread news about something