Target audience

Target audience

Open Ended

Which of the people above is more likely to buy

• a daily planner?

• an Xbox?

• a sports drink?

• a Mediterranean cruise?

• a gym pass?

• a backpack?

• an art class for couples?

• a laptop?

• a Tesla car?

• a pair of jeans?

Open Ended

Who of the people above is more likely to

• spend a large sum of money on an experience?

• buy things on discounts or during promotional events?

• plan their purchases in advance?

• buy the things their friends are buying?

• eat at a fast-food restaurant?

• pay for a service rather than do something themselves?

Open Ended

1. Is it possible to predict someone's buying habits by their age, gender or interests? Why (not)?

​https://onlinetestpad.com/ev4k3ojyt3ll6

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• How is a target market different from a target audience?

• What example of defining the target audience incorrectly is provided in the video?

Open Ended

• How is a target market different from a target audience?

• What example of defining the target audience incorrectly is provided in the video?