C5L4 Media 4.

Unit 7

Information Literacy

Media
Day 4

2

CURRICULUM STANDARDS

IL 6.1d Determine the objectivity of various news media

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Image from Adobe Stock

You see the image below on your teacher’s desk. Why would
Hyundai want to use this media type? Explain your answer.

https://aimagazine.com/magazines

Do Now

Open Ended

You see the image on your teacher’s desk. Why would
Hyundai want to use this media type? Explain your answer.

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LO:
The SWBAT determine the objectivity
of various mass (news) media.

DOL:
Given several scenarios, the SW determine the objectivity of
various mass (news) media 4 out of 5 times to show mastery.

Learning Objective & DOL

Match

Match the following definitions of the words from the learning objective: The SWBAT determine the objectivity
of various mass (news) media.

• Objective

• Subjective

• Media

• Mass Media

not influenced by personal feelings

influenced by personal feelings

means of communication

main means of mass communication

• not influenced by personal feelings

• influenced by personal feelings

• means of communication

• main means of mass communication

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In previous lessons, you learned how to

determine objectivity in an argument and have

also learned how media shapes our world.
















How does media shape our world?

Images from Adobe Stock

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In today’s lesson, we will determine objectivity

in media using different types

of mass (news) media.

Images from Adobe Stock

Labelling

Label the four main types of media (graphic AI generated on pixlr)

Drag labels to their correct position on the image

Online

Broadcast

Out of Home

Mass

Print

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What does objectivity in media mean to you?

Images from Adobe Stock

Open Ended

What does objectivity in media mean to you?

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Objectivity in media: is based on facts without

personal beliefs, bias, feelings, or prejudice.


















True or False?

Image from Adobe Stock

Objectivity is NOT:

• Subjective - based only on opinion

• Biased - favoring one side

• Agenda driven - working backwords from a conclusion (opposite of the scientific method)

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How can media literacy help with determining

objectivity of mass (news) media?

https://www.youtube.com/watch?v=x6H8jpbcI0U&t=4s

Open Ended

How can media literacy help with determining objectivity of mass (news) media?

Media Literacy (from video)

• Learn to think critically

• Become smart consumers (of information)

• Recognize points of view

• Create media responsibly,

• Identify the role of media in our culture

How hard is it for you to do these steps? What gets in the way of being media literate?

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We use media literacy skills to determine

whether media is objective or subjective. When

we view media, this requires us to:

Images from Adobe Stock

● Access - where?
● Analyze - what?
● Evaluate - objective?

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Access:

Analyze:

Evaluate:

Is the media Objective or Subjective?

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Access:
Online

Analyze:

Evaluate:

Is the media Objective or Subjective?

Objective

3000 BC. Fact.
Ancient Egypt
Control Pests

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Access:

Analyze:

Evaluate:

Is the media Objective or Subjective?

https://www.youtube.com/watch?v=rwF-X5STYks

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Access:

Analyze:

Evaluate:

Is the media Objective or Subjective?

Online
media

Objective

Describe how
Generative AI is
used

https://www.youtube.com/watch?v=rwF-X5STYks

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Access:

Analyze:

Evaluate:

Is the media Objective or Subjective?

Monday, January 29, 2024

AI use in
journalism is a
horrible idea.
People that use
AI are unethical.

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Access:

Analyze:

Evaluate:

Is the media Objective or Subjective?

Print
media

Subjective

Use words and
phrases “horrible
idea”, “unethical”

Monday, January 29, 2024

AI use in
journalism is a
horrible idea.
People that use
AI are unethical.

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Access:

Analyze:

Evaluate:

Is the media Objective or Subjective?

https://www.youtube.com/watch?v=l5nTlHeqYOQ

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Access:

Analyze:

Evaluate:

Is the media Objective or Subjective?

Broadcast
or Online

Objective &
Subjective

Facts about
ChatGPT, describes
questions that are
being raised

https://www.youtube.com/watch?v=l5nTlHeqYOQ

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Access:

Analyze:

Evaluate:

https://magazineshop.us/products/artificial-intelligence-everything-you-need-to-know

Is the media Objective or Subjective?

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Access:

Analyze:

Evaluate:

https://magazineshop.us/products/artificial-intelligence-everything-you-need-to-know

Is the media Objective or Subjective?

Print
media

“The exciting
technology that’s
changing everything”

Subjective

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Access:

Analyze:

Evaluate:

Is the media Objective or Subjective?

https://www.youtube.com/watch?v=KbpuPEowGS0

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Access:

Analyze:

Evaluate:

Is the media Objective or Subjective?

Broadcast and
online media

Facts, evidence
of claims

https://www.youtube.com/watch?v=KbpuPEowGS0
Objective &
Subjective

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Use the Objectivity in Media questions to discuss

how “Ethics plays an important role in artificial

intelligence”

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Last month, AlphaGo, a computer program specially designed to play
the game Go, caused shockwaves among aficionados when it
defeated Lee Sedol. He is one of the world's top-ranked professional
players. He lost the five-game tournament by a score of 4-1.

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Why is that news? Nearly 20 years ago, the IBM computer Deep Blue defeated world chess champion Garry Kasparov. We all know computers have improved since then. But Deep Blue won through sheer computing power, using its ability to calculate the outcomes of more moves to a deeper level than even a world champion can. Go is played on a far larger board (19-by-19 squares, compared with 8-by-8 squares for chess). Go has more possible moves than there are atoms in the universe, so raw computing power was unlikely to beat a human with a strong intuitive sense of the best moves.

​Is it good to have this kind of background information for context?

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AlphaGo was designed to win by playing a huge number of games against other programs and adopting the strategies that proved successful. You could say that AlphaGo evolved to be the best Go player in the world.

It achieved in only two years what natural selection took millions of years to accomplish.

Eric Schmidt, executive chairman of Google's parent company Alphabet, the owner of AlphaGo, is enthusiastic about what artificial intelligence (AI) means for humanity. He said humanity would be the winner, whatever the outcome. Advances in AI will make every human being smarter, more capable and "just better human beings."

​How can developers ensure objectivity when designing artificial intelligence systems like AlphaGo?

Open Ended

​How can developers ensure objectivity when designing artificial intelligence systems like AlphaGo?

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Will it? Around the same time as AlphaGo's triumph, Microsoft's "chatbot" – software named Taylor that was designed to respond to messages from people ages 18 to 24 – was having a chastening experience. "Tay," as she called herself, was supposed to be able to learn from the messages she received and gradually improve her ability to conduct engaging conversations. Unfortunately, within 24 hours, people were teaching Tay racist and sexist ideas. When she started saying positive things about Hitler, Microsoft turned her off and deleted her most offensive messages.

I do not know if the people who turned Tay into a racist were themselves racists, or just thought it would be fun to undermine Microsoft's new toy. Either way, AlphaGo's victory and Taylor's defeat occurring at about the same time serves as a warning. It is one thing to unleash AI within a game with specific rules and a clear goal. It is something very different to release AI into the real world, where the unpredictability of the environment may reveal a software error that has disastrous consequences.

​Are these paragraphs more positive
or negative about AI?

Open Ended

Considering the incident with Microsoft's chatbot Tay, what ethical considerations should be taken into account when integrating AI into society?

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Nick Bostrom is director of the Future of Humanity Institute at Oxford University. He argues in his book Superintelligence that it will not always be as easy to turn off an intelligent machine as it was to turn off Tay. He defines superintelligence as an intellect that is "smarter than the best human brains in practically every field, including scientific creativity, general wisdom and social skills." Such a system may be able to outsmart our attempts to turn it off.

​Are these paragraphs more positive
or negative about AI?

Multiple Choice

Which of these statements is objective?

• AlphaGo's victory and Taylor's defeat occurring at about the same time serves as a warning.

• Lee Sedol is one of the world's top-ranked professional Go players.

• Advances in AI will make every human being smarter, more capable and "just better human beings."

•  The unpredictability of the environment may reveal a software error that has disastrous consequences.

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The prospect of AI achieving superintelligence may seem too distant to worry about, especially given more pressing problems. But there is a case to be made for starting to think about how we can design AI to take into account the interests of humans, and indeed of all sentient beings. That would include machines, if they are also conscious beings with interests of their own.

But we should not take these early predictions too seriously. This is a field that is still developing. Only 31 percent of the scientists that were surveyed about AI’s potential and limitations responded. The majority of researchers who did respond trumpeted its potential to produce impressive results. Of course, they have incentive to boost the importance of their field by drawing attention to the field and to their individual work.

​Are these paragraphs more positive
or negative about AI?

Open Ended

What measures could be implemented to prevent biases and unintended consequences in AI algorithms?

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Image from Adobe Stock

Why is it important to determine objectivity in

mass (news)media?

Open Ended

Why is it important to determine objectivity in mass (news)media?

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Are you ready to learn

more about AI?

Sign up for this new

elective with your
school counselor!

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Given several scenarios,
the SW determine the
objectivity of various
mass (news) media 4
out of 5 times to show
mastery.

Demonstration of Learning