C7 (BRAND) Developing a brand equity measurement system

Open Ended

Define brand audit. Identify 1 importance of conducting brand audit.

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Explain what brand inventory and brand exploratory are.

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Describe 2 qualitative techniques.

Open Ended

It is crucial for company to track these 3 areas (product-brand tracking, corporate/family brand tracking and global tracking). Explain each of it.

Open Ended

Discuss the impact of big data on business decision-making processes across various industries.