Week 11–12: Global Ad Analysis / Digital Media in GM

Week 9–10: Digital Media in Global Marketing

Activity: Global Ad Analysis

By Myria Kkali

Instructions

1. Find a real digital or social media ad from an international brand (not UK-based) being used in a different country.

2. Post the ad to our shared Padlet Board:
   👉 https://padlet.com/myria11/week-9-10-global-marketing-digital-ad-analysis-wmlywqtslyd1eeiz

   or scan the QR code

Instructions

3. With your post, include 2–3 lines of analysis:

✅ What worked well in this market?

❌ What didn’t land?

🌍 Was the ad culturally adapted for that audience?

4. Engage with 2 classmates’ posts – add a brief comment, agree/disagree, or share a cultural insight.

Why this matters

Global brands often adjust messaging, visuals, and tone to suit local audiences. This activity will help you identify how digital content is localized, and what makes it succeed or fail.