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The Science of Branding: Why We Buy

The Science of Branding: Why We Buy

Assessment

Presentation

English

9th Grade

Practice Problem

Easy

CCSS
6.NS.B.3, RI.8.4, RF.3.3B

+20

Standards-aligned

Created by

Sara Mixson

Used 5+ times

FREE Resource

14 Slides • 12 Questions

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UNIT 4

The Science of Branding:

Why We Buy

Unless otherwise noted, this content
is licensed under the CC BY-NC-SA

4.0 license.

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WHAT ARE WE GOING TO LEARN?

TURN & TALK (1 minute):

What is your favorite

brand of shoes?

What makes that brand

better than others?

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Word Cloud

What is your favorite brand of shoes?

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WHAT ARE WE GOING TO LEARN?

In this unit, we will

explore how brands and
advertising influence our
daily lives — in ways we
may not even realize!

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SKILL FOCUS

The texts in this unit will help us

understand the many ways

that brands influence us.

Later in this unit, you will have
the chance to explore a brand

of your choosing.

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WHAT’S NEXT?

In the next activity, we’ll

learn more about the
vocabulary in this unit.

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Drag and Drop

Hannah ruined her cake because she couldn't ​
sugar from salt.
Drag these tiles and drop them in the correct blank above
differentiate
evoke
portray

17

Drag and Drop

All humans are ​
with the right of liberty at birth
Drag these tiles and drop them in the correct blank above
evoke
portray
endowed

18

Drag and Drop

The ​
"swoosh" on all of the products, from shoes to headbands, lets you know you're wearing Nike.
Drag these tiles and drop them in the correct blank above
differentiate
portray
iconic

19

Drag and Drop

The newspaper article said that 3,000 people responded to the question about smartphone usage to generate the ​ ​
published in the article.
Drag these tiles and drop them in the correct blank above
differentiate
archetype
statistics

20

Drag and Drop

Tanya's ​
app has made accessing all your homework assignments at once possible for the first time.
Drag these tiles and drop them in the correct blank above
iconic
archetype
innovative

21

Drag and Drop

In Jim's first week as head coach of the cross country team, he focused on teaching proper running​
so his team could avoid injury.
Drag these tiles and drop them in the correct blank above
iconic
strategy
techniques

22

Drag and Drop

For me, the sound of church bells ringing always ​
the memory of midnight Mass, snow, and family holiday gatherings.
Drag these tiles and drop them in the correct blank above
iconic
endows
evokes

23

Drag and Drop

The ​
of the underdog who somehow wins it all is popular in movies, especially sports movies.
Drag these tiles and drop them in the correct blank above
iconic
innovative
archetype

24

Drag and Drop

Concern about climate change and the fight to save the planet is becoming more ​
accepted around the world
Drag these tiles and drop them in the correct blank above
iconic
innovatively
universally

25

Drag and Drop

In this romantic comedy, the lead actress ​
a weak and helpless character, even though she was the opposite in real life.
Drag these tiles and drop them in the correct blank above
iconic
strategy
portrays

26

Drag and Drop

Realizing they needed a ​
, the team sat down and made a plan for how to bake 100 cupcakes in one hour
Drag these tiles and drop them in the correct blank above
iconic
strategy
endow
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UNIT 4

The Science of Branding:

Why We Buy

Unless otherwise noted, this content
is licensed under the CC BY-NC-SA

4.0 license.

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