The Science of Branding: Why We Buy

UNIT 4

The Science of Branding:

Why We Buy

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WHAT ARE WE GOING TO LEARN?

TURN & TALK (1 minute):

What is your favorite

brand of shoes?

What makes that brand

better than others?

Word Cloud

What is your favorite brand of shoes?

WHAT ARE WE GOING TO LEARN?

In this unit, we will

explore how brands and
advertising influence our
daily lives — in ways we
may not even realize!

SKILL FOCUS

The texts in this unit will help us

understand the many ways

that brands influence us.

Later in this unit, you will have
the chance to explore a brand

of your choosing.

WHAT’S NEXT?

In the next activity, we’ll

learn more about the
vocabulary in this unit.

Drag and Drop

Hannah ruined her cake because she couldn't ​

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sugar from salt.

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differentiate

evoke

portray

Drag and Drop

All humans are ​

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with the right of liberty at birth

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evoke

portray

endowed

Drag and Drop

The ​

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"swoosh" on all of the products, from shoes to headbands, lets you know you're wearing Nike.

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differentiate

portray

iconic

Drag and Drop

The newspaper article said that 3,000 people responded to the question about smartphone usage to generate the ​ ​

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published in the article.

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differentiate

archetype

statistics

Drag and Drop

Tanya's ​

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app has made accessing all your homework assignments at once possible for the first time.

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iconic

archetype

innovative

Drag and Drop

In Jim's first week as head coach of the cross country team, he focused on teaching proper running​

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so his team could avoid injury.

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iconic

strategy

techniques

Drag and Drop

For me, the sound of church bells ringing always ​

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the memory of midnight Mass, snow, and family holiday gatherings.

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iconic

endows

evokes

Drag and Drop

The ​

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of the underdog who somehow wins it all is popular in movies, especially sports movies.

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iconic

innovative

archetype

Drag and Drop

Concern about climate change and the fight to save the planet is becoming more ​

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accepted around the world

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iconic

innovatively

universally

Drag and Drop

In this romantic comedy, the lead actress ​

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a weak and helpless character, even though she was the opposite in real life.

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iconic

strategy

portrays

Drag and Drop

Realizing they needed a ​

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, the team sat down and made a plan for how to bake 100 cupcakes in one hour

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iconic

strategy

endow