Advertising Day 2 AOT

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Image from Adobe Stock

Think about an advertising technique you noticed this week.
Explain how the advertisement appealed to your emotions.

Do Now

Image from Adobe Stock

Open Ended

Do Now: MRS Digital Response Card:

Think about an advertising technique you noticed this week.  Explain how the advertisement appealed to your emotions.

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Learning Objective:
The SWBAT identify and understand persuasive techniques in
advertising and marketing.

DOL:
Given several prompts, the SW identify and understand
persuasive techniques in advertising and marketing, scoring at
least 1 out of 2 points on two Short Constructed Response
questions.

Learning Objective & DOL

Open Ended

MRS: Quick Response

Write the Learning Objective: 

The SWBAT identify and understand persuasive techniques in advertising and marketing.

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In the previous lesson, we learned about

advertising techniques and learned how they were

used to persuade people in the media.

Images from Adobe Stock

Open Ended

Google and write the definition for the following advertising techniques:

1.Scarcity principle: Ex: The scarcity principle of advertising_________________________________________

2. Second person verbiage: Ex: The second person verbiage is marked be_______________________________

3. Sense of control: Ex: The sense of control____________________________________________________

Match

Match the following

• Scarcity Principle

• Second Person Verbiage

• Sense of Control

Focuses on limits and creates a need

Focused on “You” with the language and t

the power to decide

• Focuses on limits and creates a need

• Focused on “You” with the language and t

• the power to decide

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Today we will play a game to demonstrate our

knowledge of identifying persuasive techniques in

advertising and marketing.

Images from Adobe Stock

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1. Read/Watch the Media.
2. Identify the advertising technique.
3. Write your decision in you Quizzes

answer.

4. Find evidence to prove your decision.

How To Play

Image from Adobe Stock

Open Ended

What advertising technique is used in the ad?

A. Scarcity

B. Second Person

C. Control

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https://krcrtv.com/amp/news/local/wendys-to-roll-out-breakfast-menu-next-month

What advertising technique is used in the ad?

Multiple Choice

What advertising technique is used in the ad?

A. Scarcity

B. Second Person

C. Control

• A. Scarcity

• B. Second Person

• C. Control

• I dont know

Multiple Choice

What advertising technique is used in the ad?

A. Scarcity

B. Second Person

C. Control

• A. Scarcity

• B. Second Person

• C. Control

• I dont know

Multiple Choice

What advertising technique is used in the ad?

A. Scarcity

B. Second Person

C. Control

• A. Scarcity

• B. Second Person

• C. Control

• I dont know

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Create your advertisement

Possible tool in Clever - https://www.canva.com/

Image from Adobe Stock

Your Ad

Open Ended

What kinda of media is this?

A: Inverted Media or B: Out of House Media

Open Ended

How do companies like Apple use persuasive method to get you to buy Apple?

Ex: Apple use the limited time___________________________________

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Given several prompts, the
SW identify and
understand persuasive
techniques in advertising
and marketing, scoring at
least 1 out of 2 points on
two Short Constructed
Response questions.

Demonstration of Learning