T.C.o.Y.D.C. sales agents, aggregators, consultants, & shorts

Components of Your Distribution Campaign

sales agents, aggregators, strategists & consultants, short form distribution

Multiple Choice

Which of the following is NOT included in a sales agent's role?

• act as intermediary between filmmakers & distributors

• sell distribution rights

• create official deliverables for exhibitors

• market film to potential buyers

• earn commission based on sales secured

Drag and Drop

Why can a sales agent be extremely helpful?​

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they have existing relationships with distributors

they can protect you in negotiations

they have prior experience as filmmakers

they tend to be aggressive

they work for a flat fee

Categorize

Options (7)

Track Record

Reputation

Network

Genre Expertise

Market Knowledge

Vision Alignment

Communication

When picking a sales agent,

look at the following. Organize into respective categories.

Research and Reputation

Specialization

Compatibility

Categorize

Options (7)

Clear Terms

Transparency

Exit Clauses

Marketing Plan

Festival Strategy

Personal Connection

Understanding of Your Vision

When picking a sales agent,

look at the following. Organize into respective categories.

Contracts and Terms

Strategy

Cultural Fit

Multiple Choice

An aggregator acts as an intermediary between filmmakers and digital distribution platforms. The ONLY difference between a sales agent & an aggregator is that while a sales agent is an individual person, an aggregator is a company or service.

• True

• False

Drag and Drop

Responsibilities of an a​ggregator​

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Submission and Encoding

Metadata Management

Rights Management

Marketing and Promotion

Revenue Collection

Data Transparency

Customer Support

Software Development

Match

Distribution consultants are individuals & small companies that you can hire to help create a distribution plan & guide you in your release. But what does it cost? Match the rates & methods below.

• Hourly consulting

• Project-based

• Revenue share

$100-400/unit

$2500-5000/unit

licensing,ticketing, & deals

• $100-400/unit

• $2500-5000/unit

• licensing,ticketing, & deals

Fill in the Blanks

Short films are typically anything under broadcast length, [

] minutes or shorter.

Multiple Choice

Keep a close eye on any distribution contracts for your short film that they

• promise to deliver revenue

• don’t assume the rights to future works based on your short

• guarantee an audience larger than your social media following

• don't stipulate a perpetual license so the rights will circle back to you at the end of the term

Fill in the Blanks

for a festival, an ideal length for a short film is under [

] minutes

Multiple Choice

Don’t accept an exclusive contract unless the distributor can give you something you can’t do yourself.

• True

• False

Best Practices

Are there other things like yours on the platform? Do they seem to have performed well there? Find a short film that you admire and that has found distribution you aspire to and ask them!

Talk to filmmakers who have shown similar shorts. Where did they screen? Do they have programmer relationships or partner relationships they can share?

Well done, you.