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Marketing IEAL K21

Marketing IEAL K21

Assessment

Presentation

English, Business

University

Hard

Created by

Trân Nguyễn

Used 3+ times

FREE Resource

3 Slides • 10 Questions

1

WELLCOME TO MINIGAME OF GROUP 6

​You have 10 questions, each question has 20s to choose. Good Luck!

2

Multiple Choice

1.In order to remain successful, a business may need to:

1

Maintain good customer relationships

2

Keep improving its existing product

3

Both A and B are correct

4

Else

3

Multiple Choice

2.How many types of primary research method

1

2

2

3

3

4

4

5

4

THERE ARE 4 TYPES OF PRIMARY REASEARCH:​

​-Questionnaires

-Interviews

-Focus groups

-Observation

5

Multiple Choice

3.The four Ps of the marketing mix are:

1

Product, Provide, Price, Place

2

Produce, Provide, Price, Promotion

3

Promotion, Price, Place, Product

4

Promotion, Price, Producet, Provide

6

Multiple Choice

4.The process of what happens to a product is called the product life cycle.

1

True

2

False

7

Multiple Choice

5.How many roles of marketing?

1

6

2

5

3

4

4

3

8

There are 5 roles of marketing:

-Indentify customer needs

-Satisfy customer needs

-Maintain customer loyalty

-Gain information about customers

-Anticipate changes

9

Multiple Choice

6.Market can be segment by:

1

Age

2

Location

3

Gender

4

All A,B and C are correct

5

All A, B, C are incorrect

10

Multiple Choice

7.About questionnaire, when deciding what questions to ask, it’s advisable to ask:

1

More than 12 questions

2

No more than 12 questions

11

Multiple Choice

8.As we have mentioned in our presentation, what does USP stand for?

1

Unique Selling Point

2

University of Southern Pacific

3

Unique Selling Proposition

4

I forgot :3

12

Multiple Choice

9.The effect of dynamic pricing is:

1

Decreased sales revenue

2

Ensuring all seats are filled

3

Decreased profit

4

Low cost for customer in term of time spent trying to find the best price

13

Multiple Choice

10.Dymanic pricing happens when customers are split into:

1

Three or more groups

2

Two or more groups

WELLCOME TO MINIGAME OF GROUP 6

​You have 10 questions, each question has 20s to choose. Good Luck!

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