Marketing IEAL K21

WELLCOME TO MINIGAME OF GROUP 6

​You have 10 questions, each question has 20s to choose. Good Luck!

Multiple Choice

1.In order to remain successful, a business may need to:

• Maintain good customer relationships

• Keep improving its existing product

• Both A and B are correct

• Else

Multiple Choice

2.How many types of primary research method

• 2

• 3

• 4

• 5

THERE ARE 4 TYPES OF PRIMARY REASEARCH:​

​-Questionnaires

-Interviews

-Focus groups

-Observation

Multiple Choice

3.The four Ps of the marketing mix are:

• Product, Provide, Price, Place

• Produce, Provide, Price, Promotion

• Promotion, Price, Place, Product

• Promotion, Price, Producet, Provide

Multiple Choice

4.The process of what happens to a product is called the product life cycle.

• True

• False

Multiple Choice

5.How many roles of marketing?

• 6

• 5

• 4

• 3

​There are 5 roles of marketing:

-Indentify customer needs

-Satisfy customer needs

-Maintain customer loyalty

-Gain information about customers

-Anticipate changes

Multiple Choice

6.Market can be segment by:

• Age

• Location

• Gender

• All A,B and C are correct

• All A, B, C are incorrect

Multiple Choice

7.About questionnaire, when deciding what questions to ask, it’s advisable to ask:

• More than 12 questions

• No more than 12 questions

Multiple Choice

8.As we have mentioned in our presentation, what does USP stand for?

• Unique Selling Point

• University of Southern Pacific

• Unique Selling Proposition

• I forgot :3

Multiple Choice

9.The effect of dynamic pricing is:

• Decreased sales revenue

• Ensuring all seats are filled

• Decreased profit

• Low cost for customer in term of time spent trying to find the best price

Multiple Choice

10.Dymanic pricing happens when customers are split into:

• Three or more groups

• Two or more groups