influencers

Influencers

​Comp Sci for Makers + Innovators

Open Ended

Name an influencer and tell me what category they influence (sports, gaming, beauty, fashion, fitness, health, food, etc)

Influencer - A person with the ability to market to customers through social media.

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What is an influencer?

1-10k followers

Nano

10k-100k followers

Micro

100k-1m followers

Macro

1m+ followers

Mega

​Levels of influencers

• Video games

• Sports

• Beauty

• Health

• Fitness

• Technology

• Food

• So many more

Categories of influencers

Influencers are offered sponsorships depending on the size of their fanbase. More fans = more $$$.

How do influencers make money?

​Has her own drink at Dunkin Donuts

"The Charli"

Charli D'Amelio

Temporarily had a meal at McDonald's

"Travis Scott meal"

Travis Scott

Has his own signature pizza at Papa John's

"Shaqaroni Pizza"

Shaquille O'Neal

​Notable deals

For this assignment, pick an influencer that interests you. On a piece of poster paper, draw 2 things related to that influencer and then write 6 facts about them.

Hints: for the picture, maybe draw their logo or a product they advertise. Easy facts would be: follower count, preferred platform, when they started, etc.

Your Assignment