EMT407 Topic 2

Open Ended

ACTIVITY 2.1

•“Major makeover of Mandai zoo precinct to be held by Temasek Holdings and STB”

•Source: https://www.straitstimes.com/singapore/environment/major-makeover-of-mandai-zoo-precinct-to-be-led-by-temasek-holdings-and-stb

•“Mandai to become an eco-tourism hub featuring 2 new wildlife parks, eco-accomodation”

•Source: https://www.straitstimes.com/singapore/environment/mandai-to-become-an-eco-tourism-hub-featuring-2-new-wildlife-parks-eco

Assess the Macro-environment of the new Mandai development. In your own opinion, assess how technology will influence the development of the project.

Open Ended

ACTIVITY 2.2

•“Almost 2,000 visitors at Singapore Zoo on first day of reopening”

•Source: https://www.straitstimes.com/singapore/almost-2000-visitors-at-singapore-zoo-on-first-day-of-reopening

•“Welcome to Mandai – A Rejuvenated Mandai (Mandai mega-attraction will appeal to all: WRS”

•Source: https://www.todayonline.com/singapore/mandai-mega-attraction-will-appeal-all-wrs?singlepage=true

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Analyse the Micro-environment of the new Mandai new development.

Open Ended

ACTIVITY 2.3

•“Genting Singapore back in the black in q3 with $54.4 million profit”

•Source: Genting Singapore back in the black in Q3 with $54.4 million profit, Companies & Markets News & Top Stories - The Straits Times

Analyse the feasibility of Genting Singapore embarking on the $4.5 billion mega expansion for RWS.

Open Ended

ACTIVITY 2.4

•The Millennium Dome in London was a large dome-shaped building originally used to house the Millennium Experience – a major exhibition celebrating the beginning of the third millennium.

•Visitor feedback was extremely positive and was the most popular tourist attraction in 2000, with a visitor number of 6.5million. Despite the positive statistics, it was largely perceived by the press to be a failure due to the high cost involved in the setting up and maintenance of the building. Hundreds of millions of pounds of National Lottery money were contributed to the development and its financial problems continued during the time it was opened and after it closed. It was difficult to find alternative uses for the site and the unrealistic forecast numbers of 12 million visitors added to the negative press coverage.

•Refer to Swarbrooke, J.S.(2002). The Development and Management of Visitor Attractions, 2nd ed. Part 4 Case Studies.

Using the case study of The Millennium Dome as reference, discuss the reasons that contributed to the dismal success of the Singapore Flyer.

Open Ended

REFLECT 2.1

•“Singapore Flyer too costly”

•Source: https://www.asiaone.com/singapore/singapore-flyer-too-costly#gsc.tab=0

•“5 things about Singapore Flyer and new owner Straco”

•Source: 5 things about Singapore Flyer and new owner Straco, Business News & Top Stories - The Straits Times

What are some of the ways in which the Singapore Flyer can adopt to turn things around?