Market research_P1

Multiple Choice

Dunkin Doughnuts failed in India because of......

• lack of market research

• limited product variety
• high operational costs
• lack of marketing strategy

Poll

Market research is collecting information about customers and competition to help in decision- making.

• True

• False

Poll

The reason behind market research is to find information about......

• customers

• competition

• all of them

• culture

Multiple Choice

All these are reasons for market research except.....

• to assess competition

• to analyze consumer behavior
• to identify market trends
• to lose money

Multiple Choice

these are an example of a market gap except....

• vegan snack

• gluten-free snack

• organic fruit

• traditional local food

Poll

A market gap (فجوة) is......

• mass market

• small number of customers with specific needs

• everyone in the market

Multiple Choice

How many years have you been living in AlAin?

4years

10 years

more than 10 years

This is an example of...................................................

• quatitative research

• qualitative research

Multiple Choice

How do you feel when you travel for vacation?

Bored and anxious.

Frustrated and overwhelmed.

Excited and relaxed.

This is an example of...............................................................................

• quatitative research

• qualitative research