Sectors and Products in Media

Multiple Choice

WHAT DO YOU THINK OF CREATIVE IMEDIA SO FAR?

• GREAT! I LOVE IT!

• IT COULD BE BETTER!

Poll

WHAT DO YOU THINK ABOUT CREATIVE IMEDIA SO FAR?

• GREAT!

• IT COULD BE BETTER

Multiple Choice

Which of the follow are not a sector in the traditional media industry?

• film

• television

• radio

• internet

• print publishing

Multiple Choice

What is the first step in starting most creative media projects?

• Deciding on the project team

• Choosing a color scheme

• Receiving a brief from the client

• Creating a budget

Sectors and Products of the

Media Industry

LO:
• Know the different sectors of the media industry
• Know the types of products produced by, and used

in, different sectors

Term 2: Media Industry & Product Design

September 12, 2024

Multiple Choice

What does the client brief define?

• The project deadline

• The team members

• All of the various requirements for the media project

• The project's color scheme

Multiple Choice

Which of the follow are not a sector in the new media industry?

• print publishing

• computer games

• interactive media

• digital publishing

• internet

Multiple Choice

What might the 'type of product' refer to?

• A theme like love or family

• A time scale for project completion

• A genre like fantasy or mystery

• A video, animation, or website

Objectives

• Know the different sectors of the media industry

• Traditional media: film; television; radio; print publishing
• New media: computer games; interactive media; Internet;

digital publishing

• Know the types of products produced by, and used

in, different sectors

• Video, Audio, Music, Animation, Multimedia
• Special effects (SFX, VFX)
• Digital imaging and graphics
• Websites, Social media platforms/apps
• Digital games
• Comics and graphic novels, eBooks
• AR/VR

Multiple Choice

What is the purpose of a media product?

• To set the project deadline

• To entertain or inform about a particular topic

• To define the project's budget

• To choose the project's color scheme

Multiple Select

Select the products that are part of the media industry.

• video

• animation

• special effects

• websites

• computer

Multiple Choice

What does 'clientifus' refer to?

• The type of media product to be created

• The project's deadline

• The project's budget

• A core set of values or principles used in the client's business

Spelling Test

1. Traditional media
2. New media
3. print publishing
4. digital publishing
5. Video
6. Audio
7. Animation
8. Multimedia
9. Special effects
10.Digital imaging and graphics
11.Websites
12.Social media platforms

SA

Multiple Choice

What might constrain the planning and production of a media product?

• The client's core values

• The amount of time and money available for the project

• The type of product to be created

• The project's color scheme

Multiple Choice

Which of the following job roles are best suited to the pre-production phase?

• script writer

• web developer

• camera operator

• sound editor

Multiple Choice

How can you effectively interpret client requirements?

• By summarizing the information and asking follow-up questions

• By creating a budget

• By choosing a color scheme

• By deciding on the project team

Media industry sectors and products

Pack A Media industry and product design

Starter

• Name at least five different

sectors of the media industry
excluding Film and TV

Multiple Choice

What is crucial for delivering successful Creative Media products?

• Understanding and effectively interpreting client requirements

• Having an unlimited budget

• Choosing the right color scheme

• Having no time constraints

Multiple Select

Pick two of the following job roles that are better suited to the production phase.

• graphic designer

• video editor

• campaign manager

• games developer

Multiple Choice

What does 'genre' refer to?

• The project's deadline

• The category like fantasy, mystery, or romance

• The project's budget

• The core values of the client's business

Media industry sectors and products

Pack A Media industry and product design

Starter

• Sectors:

• Film and Television

• Radio

• Print publishing

• Computer games

• Interactive media

• Internet

• Digital publishing

Multiple Choice

What is a constraint in the context of media production?

• A goal to achieve

• A core value of the client's business

• A restriction to work within

• A type of media product

Multiple Choice

Which of the following job roles are best suited to the post-production phase?

• content creator

• graphic artist

• audio technician

• sound editor

Media industry sectors and products

Pack A Media industry and product design

Traditional media

• Traditional media covers

industries that started before
computers and the Internet

• Which industries do you think are

considered to be traditional media?

Multiple Select

Which of the following job roles span multiple production phases?

• production manager

• director

• creative director

• games developer

Media industry sectors and products

Pack A Media industry and product design

Traditional media

• Traditional media includes the following sectors:

• Film

• Television

• Radio

• Print publishing

Multiple Choice

Can one person take on more than one role in a production?

• Yes - so that they can get paid more

• Yes - the production may be small

• No - it's not fair on other people who need work

• No - they wouldn't be qualified

Media industry sectors and products

Pack A Media industry and product design

Film industry

• Films, movies or motion pictures are usually

associated with cinema

• Images were originally recorded celluloid film,

but now are mostly filmed digitally

• The film industry is a global industry producing

everything from small independent films through
to Hollywood Blockbusters which employ
thousands of people on a film

• What are the three stages

in film production?

Multiple Choice

Which job role would be responsible for writing, reviewing, editing, and updating content for websites?

• web designer

• content creator

• web developer

• script writer

Media industry sectors and products

Pack A Media industry and product design

Film production

• The film industry contains film studios

and production companies involved in:

• Pre-production

• Production

• Post production

Multiple Choice

Which job role would be responsible for the design and delivery of creative and successful marketing plan?

• creative director

• campaign manager

• production manager

• copy writer

Media industry sectors and products

Pack A Media industry and product design

Television and radio

• Television and radio offer users a set of TV and

radio programmes

• These are broadcast to a fixed schedule

• Television and radio programmes are generally shorter than

film, and typically fit into 30 and 60 minute time slots

Multiple Choice

Which of these is NOT true about TV?

• On sale for general public in the 1930's

• Colour TV for general public began in 1960's

• Pay-per-view films began in 1989 with Sky

• TVs connected to streaming services in early 2000's to provide Netflix and such

Media industry sectors and products

Pack A Media industry and product design

Print publishing

• The print publishing industry produces physical

published products

• This is a varied industry that makes magazines, brochures,

books and posters

• These are used in advertising, entertainment and education

Multiple Choice

Streaming music is less popular than radio listening

• True

• False

Media industry sectors and products

Pack A Media industry and product design

Worksheet 1

• Complete Task 1 on Worksheet 1

Multiple Choice

Which of these is NOT a reason that newspapers are getting to be less popular with readers

• Quickly outdated information

• Too expensive to buy

• Too much of the content is not interesting to the reader

• Too expensive to make

Media industry sectors and products

Pack A Media industry and product design

New media

• There are four new media sectors you need to know

• Give at least three media services

that make use of the Internet

Computer

games

Interactive

media
Internet

Digital

publishing

New media

Multiple Choice

Which traditional media is missing from this list?

Television, Film, Radio

• Books

• Magazines

• Podcasts

• Print

Media industry sectors and products

Pack A Media industry and product design

Internet

• The Internet is the infrastructure that hosts services

such as:

• Video streaming apps such as Netflix, Disney+ and YouTube

• Podcasts and music streaming apps such as Spotify and

Amazon Music

• Social media platforms

• Websites

Media industry sectors and products

Pack A Media industry and product design

Worksheet 1

• Complete Task 2 and Task 3 on Worksheet 1

Media industry sectors and products

Pack A Media industry and product design

Products

• The media industry

makes a variety of
media products

• One product is video

• Work in a pair or

group of three

• Write down as many

other media products as
possible in 30 seconds

Media industry sectors and products

Pack A Media industry and product design

Computer Task

• Media IndustryProducts

• Video

• Audio

• Music

• Animation

• Digital imaging and

graphics

• Social media platforms /

apps

• Special effects (SFX)

• Visual effects (VFX)

• Digital games

• Comics and graphical

novels

• Websites

• Multimedia

• eBooks

• AR (Augmented Reality)

• VR (Virtual Reality)

Media industry sectors and products

Pack A Media industry and product design

Media INDUSTRY products

• USE CANVA to create a presentation on the following

Media Industry Products

• Video

• Audio

• Music

• Animation

• Print

• Digital imaging and graphics

• Social media platforms / apps

• Special effects (SFX)

• Visual effects (VFX)

• Digital games

• Comics and graphical novels

• Websites

• Multimedia products

• eBooks

• AR (Augmented Reality)

• VR (Virtual Reality)

Media industry sectors and products

Pack A Media industry and product design

Video, audio and music

• Video as a media product is also known as

moving picture

• It includes television programmes, film and video that is

shared via streaming platforms

• Audio products include sound tracks, sound effects and

audio books

• Music products cover bands, solo artists and

instrumental music

Media industry sectors and products

Pack A Media industry and product design

SFX and VFX

• Two common features used in film

and television are:

• Special Effects (SFX)

• Visual Effects (VFX)

• What is the difference between

these two types of effects?

Media industry sectors and products

Pack A Media industry and product design

SFX and VFX

• Special effects (SFX) are effects that happen in the

real world and include:

• Stunts, props, animatronics, live-action weather such as rain

and wind, prosthetics and pyrotechnics

• Visual effects (VFX) are created by computers

• Green screens are often used so that new backgrounds may

be digitally added

• Unwanted items, such as wires may be digitally removed

• Landscapes can be altered – for instance, a mud track could

be replaced with grass

Media industry sectors and products

Pack A Media industry and product design

Animation

• Animation make use of a series

of drawings or graphics which
are rapidly sequenced to
show movement

• Techniques include

• Hand-drawn animation

• Computer generated animation, such

as 3D animation films

• Stop-motion animation

Media industry sectors and products

Pack A Media industry and product design

Digital imaging and graphics

• Digital imaging is the creation of photos,

illustration and graphics using computers

• What hardware is used to take digital images?

• What software is used to create and edit

digital images and graphics?

Media industry sectors and products

Pack A Media industry and product design

Digital imaging and graphics

• Hardware

• Digital images are created using digital cameras and scanners

• Personal computers are used to create computer generated

digital images

• Software

• Digital images are edited with software such as Adobe

Photoshop, Serif Affinity Photo and GIMP

• Illustration is created using software such as Adobe Illustrator

and Serif Affinity Designer

• Page layouts are made using desktop publishing software

(DTP) such as Adobe InDesign and Serif Affinity Publisher

Media industry sectors and products

Pack A Media industry and product design

Websites and multimedia

• Websites contain text, images and graphics

and are delivered via the Internet

• Multimedia products make use of similar media,

however, they are delivered via programs installed
on computers

• What media assets are used when making

websites and multimedia?

Media industry sectors and products

Pack A Media industry and product design

Websites and multimedia

• Media assets used in websites and multimedia

• Photographs

• Video / film

• Sound / audio / music

• Podcasts / radio

• More specialised formats will play in dedicated software, such

as PDFs for e-books and brochures

• Graphics for use in buttons, menus and layout

Media industry sectors and products

Pack A Media industry and product design

Social media platforms / apps

• Social media platforms allow users to post user

generated content such as photos and text

• These platforms are usually funded by advertising

• They make heavy use of media such as

photos and graphics that layout
text and images

• Apps are installed onto

smartphones, tablets and
smart televisions

• They include games, shopping

navigation, office and work,
email and social media apps

Media industry sectors and products

Pack A Media industry and product design

AR and VR

• Augmented reality (AR) makes use of real world

footage and superimposes digitally created graphics

• Snapchat - adding overlays onto a user’s face

• Pokemon GO – adding characters to

places in the real world

• Interior decoration – such

as IKEA place – allowing
furniture and decoration
to be added to a room

• Virtual reality (VR)

creates an entirely
computer generated world

Media industry sectors and products

Pack A Media industry and product design

Digital games

• Digital games are designed to entertain

• They are played on consoles, handheld computers, personal

computers and portable devices such as smartphones and
tablet computers

• Some games are

also played via
the Internet on
websites and
services such
as Google Stadia

Media industry sectors and products

Pack A Media industry and product design

Comics and graphic novels

• Comics and graphic novels are paper based print

published products

• Comics are similar to magazines, whilst graphic novels are

like illustrated books

• Comic strips are often contained in newspapers

• Whilst graphic novels

often have stories
aimed at young
people, such as
superheroes, they
may also contain
adult themes

Media industry sectors and products

Pack A Media industry and product design

eBooks

• e-Books use a special display that

uses e-ink

• The screen is typically limited to

black and white, however, it reflects
light like a real book, making it
work very well to read a book
on a sunny beach

• E-books are suited to novels,

however, due to the limited
screen capabilities, they
don’t work well for
magazines or heavily
illustrated books

Media industry sectors and products

Pack A Media industry and product design

Worksheet 1

• Complete Task 4 and Task 5 on Worksheet 1

Media industry sectors and products

Pack A Media industry and product design

Plenary

• A chain of toy shops is creating an advertising

campaign to increase sales at their online store

• Give two traditional media sectors that could be used to

advertise the online store

• Give at least three

media products
that they
could produce
for use on
their website

Media industry sectors and products

Pack A Media industry and product design

Plenary

• Traditional media sectors for their advertising:

• Television, radio, print publishing

• Media products for use on their website include:

• Videos of the toys being used

• Visual effects (VFX) within videos, such as the toys being

rotated, or effects around their logo

• Background music and sound effects for use in the videos

• Photos of the products

• Digital images and graphics for the website’s buttons

and layout

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Media industry sectors and products

Pack A Media industry and product design