Content marketing

Content marketing

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Explain why to have social proof means to build trust with customers and not only to have many followers.

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Open Ended

Why, in your opinion, is content marketing so popular nowadays?

Open Ended

Write your definition of content marketing

​https://onlinetestpad.com/d2erstwqscbpo

Open Ended

• Are you among the customers who like content marketing?

• Can you give examples of content marketing that you like/don't like?

Open Ended

Look at the post and find 10 possible mistakes that the blogger has made.

Hello, followers! I know you are waiting for my new post. So here it is. I'm sure you enjoy that there are no testimonials or feedback in my Stories. Who needs them anyway? As well as all those free gifts, contests and other useless stuff. It's just obvious that you get very useful information here, in my account. Enjoy! But first, look through my Stories and swipe up! There, you will find a lot of offers! Just look at my new sportswear. It is absolutely amazing! If you want to look awesome, you must buy those joggers! Don't forget to "like" this post! You know I love your likes!

So, today I will tell you how to get fitter, how to do great make-up and how to cook a low-calorie lunch. Let's go! Swipe to the right and you will see the series of exercises I've prepared for you! To have amazing make-up, you will need to buy this trendy make-up kit! That's it! Just buy one and you will get guaranteed "wow" make-up! And the recipe, yeah … Food, food, food ... It can be tasty and still okay for your health. So, here's a recipe for a salad. Take cucumbers, wash them, cut them, put some olive oil and salt. Voilà! Your light and healthy lunch is ready! That's it for today's post! On Tuesday, I will tell you how to whiten your teeth, how to choose the best swimsuit and how to prepare cabbage soup! Stay cool! And come on, "like" my videos and tell your friends about my blog! I want to have 1 million followers, remember?

Open Ended

So here are the mistakes that the blogger has made. Can you tell what mistakes these are? Later in the lesson, you will discover them all, but for now, write down your ideas.

1 "Hello, followers!" —

2 "... there are no testimonials or feedback in my Stories." —

3 "As well as all those free gifts, contests and other useless stuff." —

4 "But first, look through my Stories and swipe up ...", " ... you must buy ...", "Don't forget to "like" this post!" —

5"I will tell you how to get fitter, how to do great make-up and how to cook a low-calorie lunch." —

6 The post doesn't have any unique or up-to-date information. —

7 "That's it for today's post! On Tuesday, I will tell you how to whiten your teeth, how to choose the best swimsuit and how to prepare cabbage soup!" —

8 The post doesn't have a clear structure, there are no bullet points. —

9 There are many similar bloggers who promote a healthy lifestyle. —

10 "And come on, "like" my videos and tell your friends about my blog! I want to have 1 million followers, remember?" —

Open Ended

Explain why to have social proof means to build trust with customers and not only to have many followers.

• How do you understand the phrase "I scratch your back, you scratch mine"? 

• Do you know any squad names of the followers? Is it a good idea to name the followers? Why (not)?

Open Ended

Which mistake is the worst, in your opinion? Which one is the most common among bloggers?

Do you find this video useful?

Did you like it or not? Why?

Great job helping Emma with that hopeless blogger! Well, could you please deal with those mistakes and give advice on how to avoid or correct them? Use some of the words and phrases from the wordlist. You may use the text area for taking notes.

Here's the list of the blogger's mistakes:

• You don't have social proof.

• You don't bring value to the table first.

• Your brand is not likeable.

• You don't have a squad name.

• You have too many offers.

• You try to solve too many problems at once.

• You don't format your content.

• You are too similar to your competitor.

• You don't have urgency in your content.

• You don't have your voice.