Social Media Marketing

SOCIAL MEDIA MARKETING

​Prof. Pollio Alessandro

Social media marketing consists of brands, companies, and organizations using social media platforms to connect with consumers, create awareness, and grow sales.​

​What is Social Media Marketing?

​

​Use single or multiple images to attract consumers. Minimal text, and have a call to action.

​​Image Ads

​

​Use text to display a product or service. Typically used to create awareness.

​​Text-Post Ads

​Short videos to help attract consumers. These are different than a commercial that you see on TV.

​​Video Ads

​Help collect information from consumers. A great way to maintain current customers and attract new.

​​Lead Ads

​Advertising Options Provided

Multiple Choice

Which social media platform has an estimated 2.5 billion users?

FACEBOOK

• 46% of Facebook users are over the age of 65

• Usage by teens has dropped by 20% since 2015

• 74% of high income earners are on Facebook

• 74% of Facebook users have a college degree

Facebook Advertising

• Leading marketing platform worldwide

• Most powerful tools for optimizing and targeting

• High conversion rates

• 15% of Facebook users use it to find and shop for products

• Facebook ad targeting is specific so wait until you understand your target audience

Multiple Choice

Which of the following social media platforms is the most popular among the Generation Z crowd?

YouTube

• YouTube has 1.9 billion monthly active users worldwide

• 62% of YouTube’s users are male

• In the US, YouTube is used by 96% of the users in the 18-24 age group

• YouTube reaches more US adults in the 18-49 group than any cable network does

YouTube Advertising

• YouTube viewers watch over a billion hours of video on the platform every day

• 62% of businesses use YouTube as a channel to post video content

• 90% of people say they discover new brands or products on YouTube

• YouTube is localized in more than 100 countries and is available in 80 languages

INSTAGRAM

Instagram began as a basic platform to share images. Over time, it’s evolved into a place where brands can engage their audience with attractive photos and videos. Instagram also offers stories, reels, live streams and shops that can take your marketing efforts to the next level. If your business relies on visuals to sell your products or services, you can’t go wrong with Instagram.

The 4 P's of Marketing

PRODUCT

What you sell or make available to the consumer

• This is what your company sells. It can be a product or a service.

• What your company sells should fulfill an existing consumer demand.

  • What is the market telling you it wants or needs--consumer demand

• What makes your product unique or special? How does it differ from the competition?

PRICE

Setting and communicating the value of products and services.

• Customers want to be able to easily identify the cost and value of a product or they move on.

• Customers want to know they are getting a good value for their money.

• Prices must be low enough that the customer is willing to pay, but high enough that the business makes a profit.

PLACE

Where you sell your product AND how it's delivered to the market

• Should you sell your product in a brick and mortar store or online?

• What type of display will help your product to sell?

• What tools will you use to distribute your product?

PROMOTION

The advertising & public relations that make up your promotional strategy for your product or service

• What is the best way to reach your target market?

  • Social media, TV, radio, mail, etc

• How will you show consumers they need your product?

• What problem does your product solve for consumers?

Multiple Choice

What are the 4 P's of Marketing?

• Product, Promise, Price, Place

• Product, Promotion, Price, Place

• Product, Promotion, Price, Planning

• Product, Prediction, Price, Place