GCSE: ICT Applications 1 (Self Led)

ICT Applications

​Communication, modelling applications, computer-controlled applications and computers in medicine

Communication media

In the past we communicated via letter writing, telephone, newspapers and face to face meetings.

Now there are many people and organisations making use of ICT to improve communication.

Objectives

• Identify and describe the characteristics of different communication media, including newsletters, posters, and websites.

• Compare various types of media such as audio, video, and media streaming, highlighting their key features and typical applications.

• Explain the uses and benefits of multimedia presentations in effectively conveying information.

Word Cloud

Can you give an example of a way we communicate using ICT, that we could not use 100 years ago?

Paper-based publications

Periodic paper-based publications, often used to inform, educate, or entertain subscribers about specific topics. Publications include, newsletters, flyers and brochures.

• Usually distributed through email or as printed copies to individuals

• Suitable for organisations, schools, and clubs to keep members up-to-date
  

Word Cloud

Can you name a feature _{^{(something you expect to see on the publication)}} of a newsletter?

Categorize

Options (7)

Cost effective

Increase brand awareness

Can be sent to target audience

Low engagement

SPAM filter may block email

No interactivity

Reliant on technology

Organise the ideas into + and - of using a newsletter sent via email as communication

Advantages

Disadvantages

Posters & billboards

Large publications that convey information or promote events or products.

• Combine large text, images, and graphics to grab attention

• Usually aimed at passers-by

• Can be very large

• Less text than newsletters, flyers and brochures
  

Multiple Choice

A billboard is a type of poster.

• True

• False

Fill in the Blanks

e-publications and e-readers

E-publications are digital materials published online, such as e-books, digital magazines or newspapers.
E-readers are a device on which you can read e-publications.

Multiple Select

Select all the advantages of e-newspapers

• Limited availability
• Available to a worldwide audience

• Delayed news updates
• Environmental reduction

• Can change accessibility options e.g. larger text

Websites

A website is a collection of interactive web pages that provide information or services, and contain text, graphics, videos and links.

• Accessible through the internet using a web browser.

• Useful for businesses, educational institutions, and individuals to share information, sell products, or offer services
  

Dropdown

An ​

Select answer

provides access to the internet. Usually they charge a monthly fee.

Hotspot

To connect to the internet you will need a router. Select the router.

Multimedia presentations

Digital presentations combine various forms of media, such as text, images, audio, and video.

• Mostly used with large audiences.

• Used in education, business, and entertainment to present information in a visually engaging way.
  

Open Ended

Give one advantage of a teacher delivering a lesson to a large class, using a presentation

Open Ended

Other than a teacher using it within class, can you describe other uses of presentations?

Dropdown

A ​

Select answer

controls the presentation’s appearance and keeps all the slides in the same style. ​

Select answer

are movements that can be applied to individual images and text, to keep your audience interested. There are different effects that can be applied when one slide changes to the next, these are called ​

Select answer

.

The presenter can alos add notes to remind them what to say when each slide is shown. The notes appear on the presenter’s screen but not on the audience’s. These are ​

Select answer

notes.

Fill in the Blanks

Exam Question

Mike owns a tutoring company that wishes to advertise their products and services. He has decided on trying two possible methods:

• Paper-based advertising (flyers, posters, and brochures)

• Computer-based advertising (using their own website)

Can you think of three advantages of using Paper-based advertising, and three advantages of Mike using Computer-based advertising?

Categorize

Options (12)

Physical copy

Easy to annotate

Better for health (eye strain/ headaches)

Collectible value

Less distractions (no adverts/ animations)

Physical space required to store

Usually one copy only

Limited accessibility options (text too small?)

No search function

Higher initial cost (printing/ distribution)

Environmental impact of paper

Unable to control recipients

Mike owns a tutoring company that wishes to advertise their products and services. He has decided on trying

Paper-based advertising (flyers, posters, and brochures).

Sort the advantages and disadvantages of using Paper-based advertising.

Advantages

Disadvantages

Audio communication

Audio recordings, such as podcasts, music, and radio shows.

• It can be streamed or downloaded for offline listening

• Hands free/ safe - on the move

• Don't need to view a screen

• Suitable for providing information, entertainment, or educational content. Can also be announcments or advertisments in shops.

Multiple Choice

What is a podcast?

• A live recorded show that displays subtitles

• A type of social media platform in which video content is uploaded

• A printed magazine about audio technology

• A digital audio program available for streaming or download

Live streaming

Live streaming, is a broadcast streamed over the Internet for real-time viewing, and is a very popular method of communicating with the modern audience.

• It can be streamed in real-time or recorded and uploaded at a specific time

• You dont need to wait for a download

• Relies on the internet
  
  

Multiple Choice

What is the difference between streaming and live streaming?

• Streaming is recorded media, live streaming is live media

• Streaming is live media, live streaming is recorded media

• Streaming is pre-recorded media, live streaming is live media

• Streaming is live media, live streaming is pre-recorded media

Multiple Choice

What feature do most live streaming platforms provide alongside the video?

• Video editing tools

• Screen sharing options

• Live chat interface

• Audio enhancement settings

Open Ended

Describe one advantage of using live streaming to promote a new company product, over a TV advert.

Exam Questions

Answer the following questions in a Word Document

• Explain how multimedia presentations differ from traditional posters in terms of engaging an audience. (4 marks)

• Describe two benefits of using ePublications for distributing information. Provide an example of how an ePublication could be used effectively by a business or organisation. (6 marks)

• A charity wants to promote its new campaign using both video and a newsletter. Discuss how each medium can be used to reach different types of audiences and the advantages of using both. (8 marks)

Exam Questions

1. Explain how multimedia presentations differ from traditional posters in terms of engaging an audience. (4 marks)

Example Answer: Multimedia presentations can include dynamic elements like audio, video, and animations, which make the content more engaging and interactive than a traditional poster. These elements can capture the audience’s attention more effectively by appealing to multiple senses. In contrast, a poster is static, relying solely on visual design and text to communicate a message. Multimedia presentations also allow for sequential storytelling across multiple slides, which can convey more complex information in a way that is easier for the audience to follow.

Exam Questions

2. Describe two benefits of using ePublications for distributing information. Provide an example of how an ePublication could be used effectively by a business or organisation. (6 marks)

Example Answer: One benefit of ePublications is that they can be distributed instantly to a wide audience via the internet, saving on printing and distribution costs. Additionally, ePublications often allow for interactive features like hyperlinks, embedded videos, or comment sections, making them more engaging than traditional print publications. For example, a travel company could use an ePublication to create a digital brochure with links to booking sites, video tours of destinations, and an option for readers to ask questions directly. This allows the company to provide a richer, more informative experience for potential customers.

Exam Questions

3. A charity wants to promote its new campaign using both video and a newsletter. Discuss how each medium can be used to reach different types of audiences and the advantages of using both. (8 marks)

Example Answer: Video is a powerful medium for capturing attention and can reach a broad audience quickly, especially through social media platforms. It’s particularly effective for engaging a younger audience, as videos are visually appealing and often shared online. Video allows the charity to show real-life stories, interviews, or on-site footage, which can evoke emotions and increase the likelihood of donations.

A newsletter, on the other hand, targets an audience that may prefer detailed, regular updates about the charity’s activities. This medium is beneficial for reaching an older or more dedicated audience who wants more in-depth information. Newsletters allow the charity to include stories, event schedules, and ways to get involved, creating a sense of connection over time.

Using both video and a newsletter enables the charity to reach a diverse audience, maximise engagement, and tailor content to suit different preferences. This multi-channel approach also reinforces the campaign’s message by providing different ways to access information, ensuring a wider impact and better chances for support.