Teaching persuasive writing: leaflet

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Understanding persuasive language techniques



Ethos, Pathos, Logos, Anecdotes, and Rhetorical questions

What is Ethos?

: credibility

Example: The fair is organized by local eco-experts.


Find etho

Multiple Choice

Why use ethos?

• Show emotions

• Provide argument

• Share personal experience

• Build trust

What is Pathos?

: appeals to audience emotions

Example: Join us and make a difference for future generations!


Find patho

Multiple Choice

Why use pathos?

• Show emotions

• Provide argument

• Share personal experience

• Build trust

What is Logos?

: Logical appeal based on facts

Example: Research shows that eco-friendly products are better for our health.


Find logo

Multiple Choice

Why use logos?

• Show emotions

• Rational justification/logical reasoning

• Share personal experience

• Build trust

What is Anecdotes?

: short personal stories

Example: Last year, I switched to eco-friendly products, and my family has never felt healthier!

Find anecdote

​Use it for speaking and writing tasks/exams

Multiple Choice

Why use anecdotes?

• Show emotions

• Rational justification/logical reasoning

• Share personal experience

• Build trust

Fill in the Blanks

• We use ………… words and phrases to convince the target audience, e.g. the largest,

bargain, favourite, trendy, the best and the most sought-after.

Fill in the Blanks

We can ask ………………… questions (questions that do not need an answer). e.g. Are

you sick of waiting in line at the service counter?

​Example statement: We need to support eco-friendly products
Rhetorical question: ?

Draw

1. What persuasive technique did the writer use in the text? Give an example from the text.

…………………………………………….…………………………………………….………………

2. Did the writer use exaggeration in the leaflet? If yes, do you think the exaggeration is appropriate? …………………………………………….…………………………………………….………………

3. Underline all the positive words and phrases that the writer used in the text.

4. Circle all imperative verbs in the text.