Influences on Consumer Behavior

Prior Lesson(s) Concept Review

Multiple Choice

Convenience products are purchased frequently with little thought and effort.

• True

• False

Multiple Choice

A person buying a designer handbag is most likely purchasing which type of product?

• Convenience

• Shopping

• Specialty

• Unsought

Multiple Choice

Which marketing strategy would be most effective for promoting an unsought product like life insurance?

• Frequent television ads to create awareness

• Offering discounts on related products

• In-store promotions at grocery stores

• Sponsorship at fashion shows

Drag and Drop

The three main categories of influences on consumer buying decisions are ​

Placeholder

, ​

Placeholder

, and ​

Placeholder

influences.

Drag these tiles and drop them in the correct blank above

individual

social

marketing

Multiple Choice

Which of the following is NOT an individual influence on consumer buying?

• Personality

• Gender

• Advertising

• Culture

Open Ended

Think back on your recent purchases. How does your age, culture, or gender affect the things you buy?

Multiple Choice

Which of the following is an example of how personality influences consumer behavior?

• Choosing a car because of its fuel efficiency

• Buying an adventure travel package because you are thrill-seeking

• Purchasing the cheapest item on sale

• Buying a product because your friend recommended it

Multiple Choice

Women tend to consider more purchase criteria and alternatives, and emotions play a larger role in their decision-making process

• True

• False

Drag and Drop

As we grow older, our wants and needs change. This affects the types of ​

Placeholder

and ​

Placeholder

that are important to us

Drag these tiles and drop them in the correct blank above

products

services

Multiple Choice

Which of the following is most likely true for consumers aged 55 and older compared to younger consumers?

• They are more interested in the latest tech gadgets.

• They are more focused on health services and retirement planning.

• They spend more on luxury items.

• They are primarily interested in fast fashion.

Multiple Choice

Advertisers need to be aware of the best strategies to use when marketing to different ethnic groups to ensure they are respectful and effective.

• True

• False

Open Ended

Use your computer to find an advertisement that reflects a specific cultural or ethnic group. Summarize how the ad respects or reflects the group’s heritage, values, or customs, and be prepared to share your findings with the class. Include the link for the add in your response

Multiple Choice

Social roles, such as being a student or a professional, influence the types of products or clothing we purchase.

• True

• False

Multiple Choice

Which of the following is an example of how a formal reference group might influence consumer buying behavior?

• A student buying casual clothing to fit in with their friends.

• A professional buying a suit to meet the expectations of a business club.

• A family buying eco-friendly products because of their values.

• An influencer promoting a beauty product on social media.

Multiple Choice

What is a marketing influence on buying decisions?"
A) Gender
B) Advertising
C) Personality
D) Age

• Gender

• Advertising

• Personaity

• Age

Multiple Choice

An advertising campaign that becomes stale can lose consumer interest and market share

• True

• False