Drones

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Military�and�Government�Use

Until recently, drones have been most commonly associated
with�the�military�and�have�been�widely�used�for�traf�c�and�
weather monitoring, search and rescue operations and
�re�ghting.

This technology, however, has recently started to step into
other areas of human life. They have become part of the
entertainment industry and are being considered for a wide
array of commercial applications, as well.

Commercial�Potential

In the end of 2013, Amazon announced its idea to start
using drones for delivery in the near future. The company’s
plan was to introduce the Amazon Prime Air service to
deliver�orders�of�up�to��ve�pounds�within�a�10-mile�radius�
in as little as 30 minutes.

Amazon states that using drones will not only make the
company’s services faster but would also be a way of
delivery that is much more environmentally-friendly than
using trucks.

More and more businesses see the huge commercial
potential behind them. The Wired magazine editor-in-
chief Chris Anderson, for example, decided to retire
from the media and dedicate himself to the business of
manufacturing unmanned aircraft.

In 2012, Anderson founded 3D Robotics, his personal
drones company.

Anderson�believes�that�drones�can�be�hugely�bene�cial�for�
a number of commercial uses. The entrepreneur said that
camera drones are about to become an essential part of
agriculture.

Food suppliers embrace this technology because it is
unparalleled when it comes to determining seeding and
harvesting periods, monitoring livestock, crop damage
and water supply.

What�gives�drones�an�advantage�over�satellite�imagery�is�the�ability�to��y�under�clouds�and�take�clear�images?

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The�Entertainment�Industry

Camera drones are also becoming a huge part of the news
and�entertainment�industry�lately.�These��ying�devices�are�
used�for�newsgath=ering,�advertising,�media,��lmmaking�
and photography.

The fact that a number of Hollywood directors are eager
to implement this technology suggests that drones might
soon revolutionize the entertainment market.

Offering a unique point of view, unmanned aerial
vehicles�have�gotten�photographers�and��lmmakers�from�
all over the world interested.

Surprisingly enough, while the US is far ahead in using them for military purposes, the country is still
lagging behind Europe when it comes to taking advantage of their commercial value.

The�reason�why�is�those�government�regulations�concerning�drones�are�still�being�de�ned.�The�
US Federal Aviation Administration already allowed six movie and television production studios to
use�unmanned�aerial�vehicles�and�now�dozens�of�other�entertainment�companies�have��led�similar�
applications.

The�Future�of�Drones

There is a lot of work ahead of those who want to introduce drones on the commercial market.

Manufacturers strive to develop a wider variety of aircraft to match different customer needs and to
offer them at more affordable prices.

Still, one thing is certain: unmanned aircraft as a commercial and entertainment tool are here to stay.

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Exercise 4

1.�Complete�the�following:

(1)�Camera drones have become a huge part of the news and …...industry lately.

(2)�Drones�can�be�hugely�bene�cial�for�a�number�of�…………………………………..�uses.

(3)�The entrepreneur said that camera drones are about to become an essential part of

……………………………..

(4)�Drone is, an unmanned aerial vehicle navigated manually with a ……………………………….

or operated with …………………………….. that works with a GPS system.

(5)�Drones

are used

for ……………………

gathering,

…………………………..,

………………………….., …………………………… and …………………………………..

2.�Write�some�of�drones�uses:

(1)�………………………………………………….

(2)�………………………………………………….

(3)�………………………………………………….

(4)�………………………………………………….

Commercial

entertainment

agriculture.

Remote control

Software

News

advertising, media, filmmaking
and photography

advertising, media, filmmaking
and photography