201 - Unit 5

UNIT 5.1 & 5.3

TRADE SHOWS

AND EXHIBITIONS

Objective:

You will be able to talk about intentions for future events in a simple

way.

TECHNOVATION LABS NEWSLETTER

Exhibition centres

TECHNOVATION LABS NEWSLETTER

Exhibition hall

TECHNOVATION LABS NEWSLETTER

Exhibition stand

TECHNOVATION LABS NEWSLETTER

Exhibition brochures

Exhibition badge

Match

Match the following images with the correct concept.

Exhibition Hall

Exhibition Stand

Brochure

Badge

• Exhibition Hall

• Exhibition Stand

• Brochure

• Badge

Match

Trade Shows and Exhibitions Vocabulary

Match the words with their correct definitions.

• A small booklet with information about a product or service.

• A building where trade shows and exhibitions take place.

• A card showing your name and role at an event.

• A specific area at a trade show where a company presents its products.

• A large room inside the exhibition centre where the main event happens.

Brochure

Exhibition Center

Badge

Exhibition Stand

Exhibition Hall

• Brochure

• Exhibition Center

• Badge

• Exhibition Stand

• Exhibition Hall

Activity:
Fill-in the gaps

Complete the sentences using the words from the past activity.

Fill in the Blank

Each employee needs to have an exhibition ______ to wear on their jackets.

Fill in the Blank

We have a large exhibition ______ this year, so we can show more products.

Fill in the Blank

The new exhibition ______ in the town can hold over 5,000 visitors. (BrE)

Fill in the Blank

The exhibition ______ has photographs and information about all our products.

Fill in the Blank

This year, our stand is in the main exhibition _____ and not one of the smaller rooms.

Fill in the Blank

When you arrive at the entrance of the exhibition hall, collect your ____ at the registration desk.

Dear employees,

We're attending the technology exhibition in Hannover again this
year, and there are some exciting changes to the event. We decided
that we're going to set up a big stand. We have a new space in the
main exhibition hall so we aren't going to be in our usual location.
We also decided that we're going to launch our new app on the first
day of the event!

We're going to create a really special experience at the stand with
comfortable sofas and VR experience for our customers. We're also
going to provide visitors with free sweets and freebies, like pens and
bags. Let me know if you have more ideas to attract more customers
to our stand!

Best regards,
Mark

Read the email
and match the
words from the
box with the
verbs.

an app - a brochure -

clients - freebies -

a stand - an exhibition

• attend ___________
• design ___________
• launch ___________
• meet ___________
• provide ___________
• set up ___________

​Subject: Technology fair in Hannover

1)

Students assist classes.

2) Clients attend an event.

3) Workers assist clients.

4) Students attend lessons.

5) Clients assist an exhibition.

6) Workers attend customers.

Attend or Assist?

Read the

sentences and

decide if they

are correct or

not.

Dropdown

VOCABULARY: Complete the paragraph with verbs from the box. There are 2 extra verbs.

As you know, trade fairs are a good opportunity to​

Select answer

clients. I'm happy to announce that we're going to ​

Select answer

the Chicago Trade Fair again this year. We're planning to ​

Select answer

the new app for our services there. We need to ​

Select answer

a large stand this year because we have more products. We are also going to ​

Select answer

a new brochure for the fair. And of course, as usual, we're going to provide our visitors with drinks, snacks and some freebies.

GRAMMAR

Multiple Select

Which sentences are incorrect?

• They are going to travel to Peru next year

• I going to visit my parents next weekend

• Tomorrow is going to raining

• My sister is going to pass her exam

Multiple Choice

I _________ going to eat some cookies

• is

• are

• am

Multiple Choice

They _______ going to create a new poster tomorrow

• is

• are

• am

Multiple Choice

(A) When … they … arrive? (B) I’m not sure.

• do / go to
• will / going to
• are / going to

GRAMMAR

Fill in the Blank

Complete the sentence with be going to + one of these verbs:

have - not attend - not launch - not provide - phone - set

We __________ up a stand in the main hall this year.

Fill in the Blank

Complete the sentence with be going to + one of these verbs:

have - not attend - not launch - not provide - phone - set

She __________ the first day of the trade show. She's on holiday.

Fill in the Blank

Complete the sentence with be going to + one of these verbs:

have - not attend - not launch - not provide - phone - set

I __________ the exhibition organiser about the badges today.

'

Fill in the Blank

Complete the sentence with be going to + one of these verbs:

have - not attend - not launch - not provide - phone - set

We ____ new brochures at the next show.

'

Fill in the Blank

Complete the sentence with be going to + one of these verbs:

have - not attend - not launch - not provide - phone - set

They ____ the new product at the show. It isn't ready.

'

Fill in the Blank

Complete the sentence with be going to + one of these verbs:

have - not attend - not launch - not provide - phone - set

The conference centre ____ free parking this year.

GRAMMAR

Reorder

Put the words in the correct order to make questions.

• How big

• is

• the exhibition hall

• going to

• be?

1

2

3

4

5

• 1
• 2
• 3
• 4
• 5

Reorder

Put the words in the correct order to make questions.

• Are

• we

• going to

• provide

• any freebies?

1

2

3

4

5

• 1
• 2
• 3
• 4
• 5

Reorder

Put the words in the correct order to make questions.

• When

• are

• we

• going to set up

• the stand?

1

2

3

4

5

• 1
• 2
• 3
• 4
• 5

Reorder

Put the words in the correct order to make questions.

• Are

• we

• going to

• launch

• any new products?

1

2

3

4

5

• 1
• 2
• 3
• 4
• 5

Reorder

Put the words in the correct order to make questions.

• Why

• are

• they

• going to change

• the brochures?

1

2

3

4

5

• 1
• 2
• 3
• 4
• 5

Match

Match the questions with the correct answers.

• How big is the exhibition hall going to be?

• Are we going to provide any freebies?

• When are we going to set up the stand?

• Are we going to launch any new products?

• Why are they going to change the brochures?

1000 square meters

Yes, we're going to give away bags.

The day before the show.

Yes, we have some new office chairs.

Because they have new products.

• 1000 square meters

• Yes, we're going to give away bags.

• The day before the show.

• Yes, we have some new office chairs.

• Because they have new products.

Organizing: What are you going to do?

Choose one of the following types of exhibitions.
Imagine your company is going to participate in
it.

What are you going to do to attract customers?
Think of a minimum of 5 ideas.

Example:

We are going to
provide free parking.

•

Automotive Trade Shows (B2B)

•

Technology and Electronics Exhibitions (B2C)

•

Fashion and Apparel Trade shows (B2B)

•

Travel and Tourism Exhibitions (B2C)

•

Food and Beverage Exhibitions (B2C)

Open Ended

Imagine your company is going to participate in a Food and Beverage Exhibition (B2C).

What are you going to do to attract customers?

UNIT 5.1 & 5.3

TRADE SHOWS

AND EXHIBITIONS

Objective:

You will be able to write invitations to formal events.

I N V I T A T I O N S

Dear Sir/Madam,

We would like to invite you to attend TechXpo 2024, an innovative technology exhibition that will
showcase the latest innovations and ideas driving the tech industry. Join us at Hannover Messe,
Hannover, Germany, from 10th March to 17th of March and experience a world of advancements in
artificial intelligence, robotics, virtual reality, cybersecurity, and more.

Why Attend TechXpo 2024?

• Discover Innovations: Discovery new technology, products, and solutions.
• Networking Opportunities: Connect with industry experts, build relationships and explore

potential collaborations.

• Interesting Presentations: Attend presentations, panel discussions, and interactive sessions.
• Interactive Demonstrations: Attend live demonstrations, and interactive activities.

Secure your spot at TechXpo 2024 by visiting www.techxpo2024.com. Register early to get a
TechXpo tote bag for free!

If you have any questions, contact our dedicated TechXpo 2024 support team at
[e-mail]. Join us at TechXpo 2024 and be part of an extraordinary event into the
future of technology!

Sincerely,
TechXpo Team

Multiple Choice

Is the invitation formal or informal?

• Formal

• Informal

Labelling

Label the different information in the text.

Drag labels to their correct position on the image

Website

Date and Place

Activities

Contact Information

When making formal invitations, we use the following structure:

​Formal Invitations

(+)​ S + would like to + V(inf)
(?) Would + S + like to + V(inf)?

This is a formal way of "I want..."

For example:
We would like to invite you to our event.
Would you like to attend our exhibition?

Invitations with would and want

Formal
Would you like to join us for dinner?Informal
Do you want to join us for dinner?

Saying yes to formal invitations
Thank you for the invitation. I would love to join you for lunch.
Yes, thank you very much for the invitation.
That would be great.
Saying yes to informal invitations
Ok! See you there
Yeah, that sounds good.

Saying no to formal invitations
Thank you very much for the invitation but I am not available today.
I am very sorry, but I cannot come because I have an evening flight.
I would like to join you but I am with some clients at lunchtime.
Saying no to informal invitations
Sorry, I can't.
I'm busy, let's do it/that another day.

​ASKING

REPLYING

Multiple Choice

What is the correct structure for making an affirmative formal invitation?

• S + would + V(ing) + to

• S + would like to + V (inf)

• Would + S + V(inf) + to

• S + would like to + V(ing)

Multiple Choice

What is the function of using "Would like to" in a formal context?

• To express a preference

• To make a demand

• To extend an invitation formally

• To describe an invitation formally

Multiple Choice

Which of the following sentences uses the correct structure for a formal invitation?

• Would like you attend to our event?

• We would like to invite you to our event.

• You would like to invite to our event?

• We want to invite you to our event.

Complete the formal emails with the words from the box.
There are 2 extra words.

PRACTICE

Rewrite the sentences using "would like to".

1. Invite your colleagues to have dinner after the meeting. (question)

2. Politely decline an invitation to join a team lunch because you're busy.

3. Express your interest in attending a training workshop next week.

4. Ask if someone would like to join you for a coffee break. (question)

UNIT 5.3

ORGANISING

Objective:

You will be able to use will, might and be going to to discuss

exhibitions.

GRAMMAR

Write a
sentence with

be going to for

each picture.
Use the prompts

and one of the

verbs in
the box.

GRAMMAR

Write a
sentence with

be going to for

each picture.
Use the prompts

and one of the

verbs in
the box.

Dropdown

Complete the following sentences with the correct word.

They have a very small​ ​

Select answer

. It's only 18 meters² .

The ​

Select answer

come from fifty-four different countries.

Wear your ​

Select answer

at all times during the show.

The company wants to ​

Select answer

its new car at the Frankfurt Motor Show.

Do you ​

Select answer

free Wi-fi for visitors?

Dropdown

Complete the following sentences with the correct word.

Are the prices in the ​
Select answer
?

Fitur is a ​
Select answer
fair for the global travel industry.

We ​
Select answer
this trade exhibition every year.

The information centre is in the main​ ​
Select answer
.

There is a new ​
Select answer
centre near the airport.

GRAMMAR

Complete the

sentences with

be going to

and the verbs

in brackets.

Work in groups.

Imagine you are working for a company of your choice,
Prepare for an exhibition. Answer the following questions to
guide you:

• Where is the exhibition going to be?
• How big is your stand going to be?
• What are you going to offer in the stand?
• Are you going to provide freebies? coffee?
• What furniture are you going to have?
• Are you going to have technology/TVs?
• Are you going to launch any new products?
• What information is the brochure going to include?

PRACTICE

Work in groups.

Work with another group.
Ask your the other group about their exhibition stands.

• Where is the exhibition going to be?
• How big is your stand going to be?
• What are you going to offer in the stand?
• Are you going to provide freebies? coffee?
• What furniture are you going to have?
• Are you going to have technology/TVs?
• Are you going to launch any new products?
• What information is the brochure going to include?

Interact

Example:

The exhibition is going
to be in the Espacio
Riesco exhibition
centre.