201 - Unit 7: Competition

Unit 7:
Competition

Unit 7: Lesson 1

Product Features

Objective: Students will use vocabulary to describe products.

Look at the product on the left side.

1. What is it?
2. Is it cheap, or expensive?
3. Is it heavy, or light?
4. Is it fast, or slow?
5. Is it good value for money?

​

​Warm up

​$69.95 USD

How fast it is.

Adjectives:
Fast, quick, swift - slow.

​​Speed

How heavy it is.

Adjectives:
Light, slim - heavy

Weight

How long a product works.
Adjectives:
durable, eco-friendly, short-lived; short product life, long product life.

Product life

How a product looks or works.
Adjectives:
beautiful, elegant, practical - ugly, impractical, outdated.

Design

The useful things that the product has (e.g. camera) or the things it can do (e.g. talk)

Adjectives:
useful, practical - impractical.

Features

Something that makes the product different to others

Unique Selling Point

what it feels like or how easy it is to use the product
Adjectives:
easy, accessible - difficult

User Experience

the price of the product vs. the product performance and/or features
Adjectives:
good - bad

Value for money

Match

Match the following phrases with their description.

• How fast it is

• How heavy it is

• How long a product works

• How a product looks or works

speed

weight

product life

design

• speed

• weight

• product life

• design

Match

Match the following phrases with their description.

• Something than makes the product different to others

• What it feels like, or how easy it is to use the product

• The price of the product vs. the product performance.

• The useful things a product has, or things it can do

Unique selling point

User experience

product life

features

• Unique selling point

• User experience

• product life

• features

Open Ended

Think about a product. What is its Unique Selling Point?

For example: Iphone 16's unique selling point is the camera control button. It is easy to control the functions of the camera.

This smartphone is made for people who want the best! It is fast and smooth, so you can open apps, play games, and watch videos without waiting. The Xiaomi Ultra Pro is light and easy to carry, perfect for taking with you anywhere.

It has great features like a big, clear screen that makes videos and photos look amazing. The long-lasting battery means you don’t have to worry about charging it all the time. Plus, the camera takes beautiful pictures, day or night.

​Read the advert about the Xiaomi Ultra Pro 14.

​Which of the qualities of the last exercise does it mention?

​What makes this phone special is how much you get for the price. It’s stylish, easy to use, and gives you everything you need in a smartphone. With its sleek design and modern look, the Xiaomi Ultra Pro is built to impress. Get the Xiaomi Ultra Pro today and enjoy the perfect mix of style, power, and price!​

This smartphone is made for people who want the best! It is fast and smooth, so you can open apps, play games, and watch videos without waiting. The Xiaomi Ultra Pro is light and easy to carry, perfect for taking with you anywhere.

It has great features like a big, clear screen that makes videos and photos look amazing. The long-lasting battery means you don’t have to worry about charging it all the time. Plus, the camera takes beautiful pictures, day or night.

​Read the advert about the Xiaomi Ultra Pro 14.

​Which of the qualities of the last exercise does it mention?

​What makes this phone special is how much you get for the price. It’s stylish, easy to use, and gives you everything you need in a smartphone. With its sleek design and modern look, the Xiaomi Ultra Pro is built to impress. Get the Xiaomi Ultra Pro today and enjoy the perfect mix of style, power, and price!​

​In your opinion, what's the product's best feature? Why?

Multiple Choice

Decide if these sentence is TRUE or FALSE:

The Xiaomi Ultra Pro 14 is designed to deliver excellent performance for gaming, videos and app.

• TRUE

• FALSE

Multiple Choice

Decide if these sentence is TRUE or FALSE:

The text suggests that the Xiaomi Ultra Pro is heavy, making it hard to carry around.

• TRUE

• FALSE

Multiple Choice

Decide if these sentence is TRUE or FALSE:

The phone’s main selling point is its price, which doesn't gives customers great value for money.

• TRUE

• FALSE

Multiple Choice

Decide if these sentence is TRUE or FALSE:

The Xiaomi Ultra Pro focuses on both style and functionality, offering a sleek design and modern features.

• TRUE

• FALSE

Match

Match the following descriptions with the correct product quality.

• wide and spacious

• a long time before it stops working

• a main menu that is clear

• the only car that doesn’t need petrol

• open documents fast

design

product life

user experience

Unique selling point

speed

• design

• product life

• user experience

• Unique selling point

• speed

Listening

Rules for
​Comparatives

Choose 5 of the adjectives from the list and write a sentence about a topic you choose.

E.g.
"German is a more difficult language than English."
"My sister drives faster than my dad."

Practice