Elevator Pitch

There are 5 essential parts of an Elevator Pitch.

Elevator Pitch:

Step One--iNTRODUCTION

All good pitches start with a short introduction.

It could be as simple as stating your name, but the more
personal you can make it, the more natural your elevator pitch
will seem.

Body language is also an important part of a solid introduction,
as is eye contact.

Greet your audience in a way that’s appropriate for the
occasion. The way you introduce yourself is connected to the
audience that you are addressing--utilize a serious greeting for
a topic that is serious or less formal greeting for a topic that
isn’t as serious in nature.

Elevator Pitch:

Step One--iNTRODUCTION

All good pitches start with a short introduction,
stating your name.

●“Hi I’m [name], a [position title] at [company
name]. I’m excited to meet you!”

Titles such as:

A freshman
An athlete

(a defensive lineman, a 1st baseman etc)

An artist

An aspiring musician

Elevator Pitch:

Step Two--tHE pROBLEM

The research project allows you to focus ona topic of interest. For this step,

you will explain to your audience what your topic of interest is and why

it is important to you.

It’s important to establish the focus of your elevator pitch early to help you

establish the focus for the rest of your speech. If possible, relate the topic of

your research to your audience by using real-life examples. This will help

make the topic more relevant and will grab your audience’s attention.

Elevator Pitch:

Step Two--tHE pROBLEM

You explain to your audience what the problem is--or in other
words, what it is you want to change or want to improve
regarding your identity with real-life examples.

●

“Since you work with [company name or industry
or other known information about your chosen
audience] I figured you’d be interested to know
that [your problem].”

●

“Since you know a lot about [topic] I figured you’d
be interested in knowing that [your problem].”

Elevator Pitch:

Step Three--tHE solution

If the problem is what draws the audience in, then the solution is

what hooks them. This is your time to show them what you plan to

do to fix the problem.

This is where the research you have done will become important to

convincing your audience to support you as you work to “make a

better me”

The solution is arguably the most important part of an elevator

pitch, so spend time perfecting it.

Elevator Pitch:

Step Three--tHE solution

If the problem is what draws the audience in, then the solution is
what hooks them. It is the most important part of an elevator
pitch, so spend time perfecting it.

●There is a great amount of information about
how to improve [problem] and I’d like to share
with you what I believe is the best solution. To
improve [problem] I would like to [solution].
[Another sentence about the solution based on
the research]. [Another sentence about the
solution based on research.]

Elevator Pitch:

Step FOUR--tHE VALUE PROPOSITION

“Value Proposition” is a fancy term for how valuable your solution is

compared to others that might exist.

Now that you’ve piqued your audience’s attention, it’s time explain why

your chosen solution is better than other possible solutions.

The value proposition is important because it explains why your idea or

solution is the correct solution and why the audience should support

you in exploring the solution.

Elevator Pitch:

Step FOUR--tHE VALUE PROPOSITION

Now that you’ve piqued your audience’s attention, it’s time explain why

your chosen solution is better than other possible solutions.

●While the idea that [solution] might help with [problem] is what I

think is best, you might be wondering why this is the best solution

for [problem]. The benefits of [solution] include [list benefits].

Elevator Pitch:

Step FIVE--Call to action

While most of the hard work is done, it’s important to engage your

audience with a compliment or question before you part ways.

Always try to be genuine rather than delivering a scripted goodbye.

While ending with a question can create a dialogue between you

and your audience, a genuine compliment can go a long way.

Think about what made you want to talk to them in the first

place and use that to end the conversation.

Elevator Pitch:

Step FIVE--Call to action

While most of the hard work is done, it’s important to engage your
audience with a compliment or question before you part ways.
Think about what made you want to talk to them in the first
place and use that to end the conversation.

●I think that [solution] would really help me with
[problem], but I need your [approval, help,
support, encouragement, resources like
money/time] in order to help me overcome
[problem]. Would you be willing to talk with me
about this more?