CDN - PC 2.1

Creative Design

Term 2

CONTENT

Produce a design plan in response to a
brief.

Make links between own research
and idea generation.

Slides

3-8

Slides
18-32

Slides
34-38

Present an understanding of the work of a
range of artists, makers and designers

Researching Designers

G R A D E 6 , 7 , 8

DESINGER RESEARCH

Research information about the designer

including biography, cultural context, and

artistic/design influences.

Describe some aspects of the historical

period within which they worked, if they

were associated with an art/design

movement, or design style associated

with the artist's/designer’s work.

What you will do

Knowledge of the Artist/Designer1.

Introduction to Designer Style and

Techniques

2.

Introduction to Designer Intent and

Concepts

3.

Introduction to Comparative Analysis4.

Sections to research about the designer

QUESTIONS TO ANSWER

Who is the artist or designer, and how did their life and the time they lived in influence their
work?

Knowledge of the Artist/Designer

What makes their style special, and what tools or materials do they use to create their work?

Introduction to Designer Style and Techniques

What message or idea are they trying to show in their work, and how does it connect to their life
or the world around them?

Introduction to Designer Intent and Concepts

How is this artist or designer’s work similar to or different from others from the same
time or style?

Introduction to Comparative Analysis

Dieter Rams

Principles of Design
•Good design is innovative
•Good design is aesthetic
•Good design helps us to
understand a product
•Good design is unobtrusive
•Good design is honest
•Good design is durable

“Less

but

better”

PRODUCT DESIGNERS

James Dyson

Principles of Design
•Sleek innovative products
•Standard colour scheme
•Futuristic look
•Different
•Pioneering design
•To be the best product on the
market

‘Fashion changes,

but style
endures’

Sebastian

Bergne

Principles of Design
•Simple approach
•Using existing form and materials
•Humanistic Design
•Fun and Engaging to Users
•Innovative & Conceptual Design
•Known as ‘A designers designer’

‘ design' means how something
works, not how it looks - the

design should evolve from

the function’

Product design is the process of creating new products for businesses to sell to their customers. It
involves the generation and development of ideas through a systematic process that leads to the
creation of innovative products

What is Product Design

Frank Lloyd Wright

Principles of Design
•People are at the heart of design
•Design in harmony with environment
•Nature key inspiration
•Visually organic structures
•Simplicity is the key
•Design to make life more beautiful
•Open floor plans for social use

‘people are the most

important thing in

architecture’

ARCHITECTURAL DESIGNERS

Zaha Hadid

Principles of Design
•Simple form
•Organic shapes
•Visually impactful
•Fluidity in harmony with
surroundings
•Gravity defying
•Use of light/ how light falls is an
important aspect of design
process

‘there are 360
degrees, so why
stick to one?’

Norman Foster

Principles of Design
•High Tech
•Modernist
•Innovative Materials
•Quality surroundings/Quality
Lives
•Optimistic
•Sustainable
•Challenging

‘ design' means how

something works, not how it

looks - the design should
evolve from the function’

Architecture is the art and technique of designing and building, as distinguished from the skills
associated with construction. It is both the process and the product of sketching, conceiving,[4]
planning, designing, and constructing buildings or other structures

What is Archetictural Design

Giorgetto Giugaro

Principles of Design
•Harmonious
•Positive Social Impact
•Celebrate complexity
•About human experience
•Soulful, interesting places
•No ‘house’ style / each design
deserves an individual approach

‘It wasn't an architect

or a designer who

invented objects, but

an artisan.’

CAR DESIGNERS

Coco Chanel

Principles of Design
•Timeless
•Elegant
•Simple
•Luxury fabrics
•Comfort
•Iconic
•Often featuring nautical or
stripes in design pieces

‘Fashion changes,

but style
endures’

Saul Bass

FASHION DESIGNERS

GRAPHIC DESIGNERS

Principles of Design
•Simple geometric shapes
•Hand drawn & Paper cuts style
•Title sequences in films
•International corporate logos
•Minimalist approach
•Silhouette common
•Block colour

‘design is thinking

made visual’